By Steve Wall
How did you start the company?
Cirrus Outdoors was started much like any other. It started with an idea. My nephew and I used to call each other all the time and start the conversation with “I have an invention.” We would laugh and say, “What is it this time?” I told him that I had an idea that would change a category in the hunting industry and that it was one of the most overlooked categories. The Cirrus™ Wind Indicator was an idea that can truly help a hunter become successful, if the wind is wrong it doesn’t matter what camo you wear or bow you shoot. I thought if we could figure out a way to show the wind direction more effectively than powder, I was going to do that.
I worked on the concept and had a good idea of how it should work and what it should do. My partners came through another project we had been working on and they showed interest in helping engineer, patent and build the Cirrus™ Wind Indicator. We started building models with a 3D printer and custom molds. We then took the working prototypes to ATA 2016 to get the reaction from buyers and hunters as to what the reception would be for a product like this, the response was overwhelming! We immediately went back to the drawing board and started manufacturing.
We had inventory and started selling direct to consumer in August 2016 and have been gaining distribution with dealers and retailers across the Country.
What do your customers say about your products?
“My cirrus helped me know exactly where the wind was blowing. I was able to connect on this good management buck today here in NJ on opening day of gun.” – Chad Van Orden
“I love how well this thing detects even the slightest wind! #getcirrus” – Kevin Boyer
“The wind here in Africa can change at any moment which can affect our success in a hurry. Our Cirrus Wind Indicator units are a key to keeping track of the wind changes and thermals from the blinds! Comre Safaris” – Brand Scott
What are your most popular products and who is your target audience?
Cirrus™ Wind Indicator Kit and the Earth Cartridge replacement packs.
All hunters need to know the wind! Golfers, K9 and Sporting dog trainers benefit from understanding wind and thermals that carry scent, HVAC techs use Cirrus to detect air flow in buildings.
What do you enjoy most about what you do?
I enjoy the customers the most. I love hearing from people who use Cirrus and it makes a difference in the way they hunt now. I have had some say they feel like they left their arrows at home if they do not have it, it becomes a tool they rely on all the time. I also love the customers we do not have yet, I like explaining how this works much better than powder, dirt, milkweed, etc…
What is your favorite hunting or fishing memory?
I have some incredible memories growing up hunting and fishing with my Dad and brother. I would say the most memorable hunting experience was watching my Dad shoot a deer in a three-piece suit. Long story but it happened. lol
My most memorable fishing experience was catching my first Blue Marlin with my wife and daughter. It was a dream come true and would not have wanted to experience it without them.
If you have any questions about the Cirrus Wind Indicator please feel free to email Cirrus Outdoors President Jim Angott at email@example.com
Comments from Wisconsin Outdoor Pursuits:
Want to give yourself the best opportunity to harvest the animal you are after? One of the most important factors that needs to be consider is wind direction! No matter how well your scent control measures are, there is still the opportunity to pick up odors that are foreign to the animal that you are pursuing. Once I came across the Cirrus Wind Indicator from Cirrus Outdoors, I knew that I needed to share this product with you guys! The cloud like vapor from the Cirrus Wind Indicator makes determining the wind direction and thermals easier than ever!
This is a segment to showcase and share a little more information about some great companies! If you know of a company that would be a great fit for this segment please email me at: firstname.lastname@example.org. I hope you enjoy learning more about these great companies!