By Steve Wall
How did you start the company?
I started Advanced “Take-Down” Treestands to combine my passion for bowhunting and the lessons learned from working in engineering and product management roles for Lockheed Martin Missiles and Fire Control over the last 15 years. It all started when my wife went with me to hang treestands ten years ago, and when I got done she said, “I never knew how dangerous it was for you to be hanging stands.” The next day she went and ordered me a Hunter Safety System Harness, and I started working on developing a revolutionary system for hanging treestands. That’s how it all began.
What do your customers say about your products?
Once our customers experience the simplicity of hanging our rock solid treestands, they love them. We’ve heard things like, “I no longer dread hanging or taking down stands thanks to the “Take-Down” technology”, “I’ve never felt safer in a lockon treestands”, and “ I’ll never use cheap hang on stands again, my family is counting on me to return at the end of the day.”
What are your most popular products and who is your target audience?
Our Take-Down i2 and s2 are our most popular. Now that we have bowhunters from all over the US using our products, they love the idea of purchasing additional stems instead of a complete treestand. They set multiple stems across their property and then use the same seat and platform at each location. This deters theft and also keeps your buddies from hunting your spot while you’re at work all week!
Our target customer is the hardcore bowhunter who wants the best gear on the market to help maximize their time in the field. As fellow bowhunters, we understand that your entire season may come down to one opportunity and you need gear that performs. Furthermore, our families are counting on us to return from the field. When safety in the field is the priority, we have more and more customers looking to Advanced “Take-Down” Treestands.
What do you enjoy most about what you do?
I love being able to take my professional background in mechanical engineering and project management and apply that to a company and product line that contributes to an industry I am passionate about. Knowing that we have been blessed to take an idea from paper to the marketplace is truly a dream come true. God has placed some amazing people in my life to keep this journey moving forward, and we are excited to see what the future holds for Advanced “Take-Down” Treestands.
What is your favorite hunting or fishing memory?
I was blessed to be raised in a family who planned Thanksgiving dinner around when the guys would be in from hunting and a father who took me fishing every time he went to the lake. Now that I too have children, it’s amazing to see them share in the same hunting heritage that I grew up experiencing. My son just turned six in March so he’s been looking forward to the Arkansas youth season for spring turkey. Even though he missed his first turkey, it was an experience that I will never forget. It definitely ranks up there with one of the finest memories I’ve shared in the outdoors.
Facebook: Advanced “Take-Down” Treestands
YouTube: Advanced Treestands
Comments from Wisconsin Outdoor Pursuits:
Ryan Wheelington, president and founder of Advanced “Take-Down” Treestands has been able to combine his professional knowledge / experience with his passion for hunting! After reading over Ryan’s answers to the Spotlight questions, I couldn’t help but notice how closely this aligns with the motto here at Wisconsin Outdoor Pursuits. “Share Your Passion, Pursue Your Dreams” This is exactly what Ryan has been able to do with the Advanced “Take-Down” Treestands! With two young children myself, I also admire Ryan’s desire to share his love for the outdoors with his children!
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