Be the Tree

By Steve Wall

How did you start the company?

Be the Tree came about in 2014 after I had begun experimenting with different natural scents. Some friends had made comments that I should make a common scent to use in all hunting scenarios. After we had a few final scent formulas, we started testing. I would not allow this product to be just another gimmick to make money. After extensive behavioral testing with excellent results, we had decided to do first person single subject testing. Basically putting a hunter into a real life scenario. The results ended with multiple deer going about their everyday rigors without any intentions of us being thereat as close as 5 feet for several minutes. Thus Be The Tree llc. was born.

What do your customers say about your products?

As any hunter knows, new products are always looked at with a dash of skepticism. When the real magic happens, is when our customers get the products in their hands for the first time. They immediately understand by smelling it that this will be their secret weapon. From then on they vow their lifelong loyalty to our product. They finally feel a comfort knowing that a wind direction isn’t an issue.

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What are your most popular products and who is your target audience?

 Our most popular products are our Cover Scent Field Spray and Refill, Shower gel, rechargeable Scent wafers and Lotion.

Our targeted focus is to any outdoor enthusiast. Man, woman or child, whether they hunt, fish camp or just love watching wildlife, we want to reach out to them all.

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What do you enjoy most about what you do?

The biggest joy of all of this to me is the mass outpouring of people who our product has helped to make a memory, from the beginner shooting their first game animal or the advanced hunter securing that trophy of a lifetime. 

What is your favorite hunting or fishing memory?

My favorite memory would be when I was 12 years old and was able to shoot my first deer with a rifle my father had used to hunt before it was passed on to me.

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Contact Info:

Website: www.bethetreellc.com
Facebook: Be the Tree
 Twitter: @bethetreellc

Comments from Wisconsin Outdoor Pursuits:

Scent control and scent elimination is one of the most important factors that we can try to control in our pursuit for wild animals.  Anything that we can do to put the odds in our favor is definitely worth it!  Make sure you head over and check out the full product line from Be The Tree!

 

 This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at: steve@wioutdoorpursuits.com.  I hope you enjoy learning more about these great companies!

By Steve Wall

 PrintScent Kapture

 

How did you start the company?

 Scent Kapture started as a conversation at our family Christmas about 2 years ago.  My two brothers and I were telling stories about pheasant hunting in below freezing temperatures in Iowa and days in our 12 foot Loweline boat fishing for crappies with our Dad.  We started brainstorming business ideas about our passion to hunt and fish.  I have been in the liquids business in the professional beauty industry for 15 years and started researching new technology in scent elimination liquids.  We found a proprietary blend of ingredients that encapsulates and eliminates odors on contact and began testing formulas right away.  We have now refined the formulas after feedback from friends and professionals in the field.  Our formulas were all professionally formulated from scratch – with the hunter in mind.  Scentkapture.com went live June 1, 2015.

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What do your customers say about your products?

 We hear that the products eliminate odors that we did not even test on.  One customer was about to go purchase brand new boots because his 8+ year old hunting boots had a nasty odor to them.  He began treating them with Scent Kapture Field Spray and within days the odor was gone.  Also customers say that we are the ‘first scent eliminator without its own fragrance in the bottle.  We worked very hard to make sure our formulas remain as scent free as possible. We also received a story back about a guy that smoked a cigar in his truck the night before hunting and opened the door the next morning to the ‘worst cigar smell ever.’  He treated the carpets of the truck immediately and within minutes the cigar smell was eliminated!

What are your most popular products?

Scent Kapture Field Spray, Hair and Body Wash, Laundry Detergent, and After the Hunt Hand Scrub.  After the Hunt Super Charged Hand Scrub is a product that I have had in my mind since I was 10 years old.  I was always struggling to get the fish smell off of my hands after a long day of bass fishing in farm ponds in Iowa.  I knew there must be a product out there to eliminate that smell but I never found it so I made it!  It is unique in the fact that it will remove the worst grime from your hands as well as smells from skinning wild game or catching fish all day.

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Who is your target audience?

All of the hardworking hunters and outdoorsman of North America.  Of course the bow hunters are our passion, but many other hunters and outdoorsman will find use for our scent eliminating system.

What do you enjoy most about what you do?

 We live for the stories we hear about our products helping someone get closer to a memory that lasts a lifetime – that once in a lifetime deer, elk, bear, etc.

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What is your favorite hunting or fishing memory?

 It is very tough to not tell the story of my first bow whitetail kill, but this story is the one that really got me hooked on hunting and the great outdoors…

So I would have to say that my most memorable hunting memory was when I was 12 years old.  My dad, his best friend Marcus, my two brothers and myself were hitting one of our rooster pheasant ‘honey holes’ in southwest Iowa.  I had been walking along and shooting at pheasants in Iowa since I was 8 years old.  This day was different – Dolly – our female britney spaniel went on point just over the crest of a hill that no one else could see.  I immediately rushed over to flush the bird as I have many times with brothers and dad in the wings – but this time it was just Dolly and I.  I crept up to where Dolly was locked on point until the rooster pheasant came busting out of the tall grass – I shouldered my Remington 1100 – 20 gauge – took aim – and in one shot – dropped him!  Dolly right on his tail made the perfect retrieve to me this time (instead of Marcus).  Everyone heard the shot and came into sight and the celebration began!  My first solo rooster pheasant.

My favorite fishing memory would have to be the trips that we took with my late father in the Gulf of Mexico.  My two brothers, my dad, and myself would become Larry (professional fisherman for 30 years) crew for 4 days.  We would spend 3 nights in the Gulf of Mexico catching and eating all kinds of fish.  We would catch 80+ lb amber jack, 125 lb Warsaw Grouper, Barracuda, Tuna, you name it.  We caught 32 species one year alone!  It was valuable time together with our Dad doing what we loved in the great outdoors.

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Contact Info:

Website: scentkapture.com
Facebook: Scent Kapture
Twitter: @scentkapture

 

Comments from Wisconsin Outdoor Pursuits:

 As a bowhunter, I definitely know the importance of being as scent free in the woods as possible.  I do everything possible to give myself the best opportunity to get close to the animal I am hunting.  I really liked the “Simple Steps” page on the Scent Kapture website that detailed different steps that you can take to ensure you are as scent free as possible!  If you are vigilant about reducing your scent in the woods, I can almost guarantee that you will see more deer and have more shot opportunities. 

 

 This is a weekly segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at: steve@wioutdoorpursuits.com.  I hope you enjoy learning more about these great companies!