By Steve Wall
How did you start the company?
Crosswinds was started because as bow hunters we weren’t satisfied with the products in the market. The hunting soap products left the skin itchy and chafed even after only a couple of days of uses. We spent approximately 11 months researching and formulating soaps and added a line of scent masking lotions last season. We saw the need for a high quality, detergent free soap that also had moisturizing properties and masked human odors. We could not find anything available, so we developed our own. Our current soap and lotion offerings include: Black Earth, Cedar Swamp, Pine and Wind.
What do your customers say about your products?
Hunters report that they love our products. They especially love the moisturizing properties of the bar soaps. They report no longer having problems with the itching and chafing like the products they used previously.
However, our success isn’t just measured by the verbal feedback we received, but ultimately by the number of deer harvested when hunters were using our product. The last two years of offering our products, the “results” have been extremely encouraging.
At Crosswinds, we realize we aren’t the only reason for all of the success, but we are a critical piece of not getting “winded” by that big buck.
Check out our website at www.crosswindsbrand.com and the “Adventure Gallery” page for pictures and stories of the successful hunts.
What are your most popular products and who is your target audience?
Crosswinds most popular product is our Black Earth scent. Everyone seems to love this scent and it is our best seller. However, it is also a scent that can be used in multiple hunting environments, whereas the pine and cedar swamp are more specific to those locations where one hunts.
Our target audience is primarily bow hunters and individuals who want to get close to their prey. Currently, our customers are typically those that hunt whitetail deer. However, we also have many hunters who use our products that hunt wild boar, moose, elk and bear.
What do you enjoy most about what you do?
We enjoy hearing all of the stories of successful hunts using our products. It’s awesome to hear the people who use our products and the positive feedback. We realize we did the right thing and are making products that people really love and are helpful to hunters. It’s also great meeting the wonderful people we’ve met the last few years that want to help our small fledgling company. We’ve met some really great, great people who have helped us get to where we are at today. People in the hunting industry are generally awesome and want to help and see you be successful.
What is your favorite hunting or fishing memory?
All of them! I don’t do much fishing, but there are many memories from bow hunting and gun/deer hunting with family & friends in Wisconsin. All of them are priceless and important, but especially those trips to the “hunting camp” with my father and brothers to the “hunting camp” in Northern Wisconsin. My father is now 84 years old and no longer hunts so those are experiences and memories that I will cherish forever.
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