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By Steve Wall

How did you start the company?

Doughty Enterprises originally began with my father. He has been a life long firearms enthusiast and hunter. He spent time in the Army during Vietnam, next as a Sheriffs Deputy, then custom leather holster maker. The entire time he consistently maintained the practice of casting and reloading lead bullets. This brought him to procuring mills and lathes to make his own bullet molds for cast bullets. The machining process and experience eventually lead to the founding of Doughty Enterprises, where he was manufacturing cast bullet sizing dies and Model 94 Take Down kits. I began learning the machining process from my father towards the end of my military career. My father and I began to set up a plan to transition the business over to me upon my departure from the Army and for his retirement. Once I got out I officially started M. Doughty Enterprises and moved to a new location. Currently we are still organizing and working out the problems with setting up equipment in a new location. Additionally, we are modifying and adding equipment for increased production and efficiency based off lessons learned while at my fathers shop. While my father is officially retired, I am lucky to have him visit the shop twice a week to teach me about both machining and firearms.

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What do your customers say about your products?

From the feedback we’ve recieved from customers they are very pleased with our products. The quality of tolerance and overall finish of our product being the highlights. I’m a small one man shop so quality is an asset I have in abundance over speed of manufacturing. With this customers have been pleased with the quality and consideration given to each product order and I hope to continue that trend.


What are your most popular products and who is your target audience?

Up until recently the most popular product has been the custom cast bullet sizing dies. With my father we were striving to achieve a tolerance of +/- .0003″ for a perfect hole. A very time consuming process with our equipment but the results were extremely popular especially amongst the competition air gunner crowd.  Recently though we have introduced Chill Shots, a solid stainless steel “bullet” meant to replace ice in your drink. It is popular among whiskey enthusiast because the Chill Shot doesn’t water down the beverage as it warms up. There are many types of chillers available but the Chill Shots popularity comes from our ability to make a product realistically similar to an actual cartridge such as a 30-30 Winchester. Our customers are really enjoying that they can enjoy their favorite beverage which is chilled by their favorite cartridge.


Our target audience is firearms and outdoors enthusiast. The Chill Shot though, can be enjoyed by movie lovers, history lovers, or anyone that has a cartridge which stands out or represents something special to them. As long as individuals are looking for a quality hand finished product to keep their drinks chilled, then we hope to meet their needs.


What do you enjoy most about what you do?

When I was contemplating leaving the Army to start a new career there was much discussion with my family to include my wife and two boys. During these conversations I came to conclusion that the most important aspect of my life was raising my two boys. This is what lead me to start a small business. As a small business owner I can now ensure that I have time for raising my boys properly. I now have the freedom to always make time for them. With this freedom I can guide them to the outdoors, hunting and fishing, and growing into the young men of the future. While a great product is number one priority for my business list, having time for my children is top priority overall and will always remain there.


What is your favorite hunting or fishing memory?

There are so many great memories that it is hard to pick a single one. I’m sure this is a common problem amongst all outdoorsman. I think I can narrow it down though. I would say my most memorable moment was when my oldest son caught a large rainbow trout on his Spiderman fishing pole. He was only 5 years old if I recall. He was using a shiny silver lure that my father had in his tackle. It was such a fun moment because he made the cast all on his own to follow with reeling the lure back in. When the fish struck he was so surprised. We told him to pop the rod and set the lure. He did a great job to which he followed up by reeling the fish in! He caught the first fish, the largest fish, and the best fish of the day. That night he ate the entire fish. To this day he loves fishing and he loves eating his catch even more.


Contact Info: doughty enterprises

Facebook: Stoney
Twitter: @Stoney_06
Instagram: @Stoney_06

Comments from Wisconsin Outdoor Pursuits:

M Doughty Enterprises definitely has their priorities in the right place when it comes to work/life balance!  Having a young family myself, I admire his dedication to spending time with his children and raising them in the outdoors!  You can definitely tell that he has a passion for his work and that comes out in the desire for very tight tolerances. I am definitely looking forward to a nice drink in the near future with some Chill Shots!


 This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at:  I hope you enjoy learning more about these great companies!


 bison coolers logo

By Steve Wall

How did you start the company?

In 2011, we recognized that there was a significant price gap between entry-level and high-end coolers.  We started Brute Outdoors in July of 2011 in an effort to bridge this gap and offer an affordable, American-made alternative.  By 2012, we had rolled out a cooler line that included 5 sizes all made right here in America.

What do your customers say about your products?

Through our social media, online forums and direct communication with customers, they’re always offering up feedback.  Our initial cooler designs changed from 2011 to 2012 and most of that was driven by Customer feedback.  We listened wholeheartedly and incorporated their feedback into our designs.  The thing we hear most often from people is how happy they are that our coolers are Made in USA.  We didn’t want to copy the competition by offering a similar product.  We wanted to offer more.  Bison Coolers include extra features (e.g., custom lid graphics, dual drain plugs, built-in ruler, true-to-size capacity, etc.) at a more affordable price point providing the best value cooler on the market. 


What are your most popular products?

Our most popular products are our 50 Quart Bison Cooler as well as our new SoftPak line which is a huge improvement over traditional soft personal coolers.  We often describe the SoftPaks as “this ain’t your mama’s soft cooler” because it’s tear resistant to 375 pounds, includes molle webbing for adding accessories as well a nearly an inch of insulation allowing for 24 hours of ice retention in 120 degree heat.


Who is your target audience?

Our target audience are male and female outdoor enthusiasts who enjoying hunting, fishing, camping and tailgating.  Bison Coolers diverse offerings of sizes, colors and accessories is applicable to so many uses that our audience is extremely broad.

 What do you enjoy most about what you do?

The most rewarding part of my job is seeing people putting their Bison Coolers gear to good use.  Whether it’s through pictures on social media, coolers in the back of pickups, people wearing hats or rocking stickers on the back of their pickups… it’s extremely rewarding to see the brand loyalty that people have and their support for us.  We’re a small shop and we bust our backs to provide the best cooler on the market and it’s very rewarding to see so many people appreciate our American-made products.


What is your favorite hunting or fishing memory?

My favorite outdoors memory is taking my 3 year old daughter fishing for the first time.  It’s on us to ensure that hunting, fishing and camping traditions continue with the next generation and it’s so exciting to see my daughter enjoy it so much and develop that passion at such a young age.


Contact Info:

Facebook: Bison Coolers
Twitter: @BisonCoolers


Comments from Wisconsin Outdoor Pursuits:

I would like to thank Jeremy Denson, co-owner of Bison Coolers (formerly Brute Outdoors), for taking the time to share some great information about their company!  Anyone that is active outdoors knows the importance of a good quality cooler and that is what Bison Coolers provides!  I have been in the market for a soft cooler for my kayak fishing and other outdoor adventures.  I’m pretty sure the Bison SoftPak will be just the ticket!  Be sure to check out all of the great accessories for the Bison Coolers as well (like the camo cushion pictured above)!  Like Jeremy said, “It’s on us to ensure that hunting, fishing and camping traditions continue with the next generation.”  With two young kids myself, I could not have said this any better!  Take some time to share your passion for the outdoors with our younger generations! 


 This is a weekly segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at:  I hope you enjoy learning more about these great companies!