Lure Lightning

By Steve Wall

How did you start the company?

The company started 11 years ago when Lure Lightning first was sold at the St. Paul Ice fishing show in 2005. I thought of this idea years prior and wanted to bring something to each fisherman that would make lighting up glow lures much more convenient. I am a huge fan of using glow painted lures, I wanted to figure out how to increase the brightness and the duration. So I began to do research on different types of bulbs, from Ultraviolet to LED and how wavelengths made a difference to how bright the lure would get. Lure Lightning has definitely has come along way, and I couldn’t be more proud to have an American made product that everyone raves about.
 

What do your customers say about your products?

I have thousands of Lure Lightning’s out there! When I sell my product at the fishing shows, I couldn’t tell you how many people come up and shake my hand! They tell me how awesome Lure Lightning truly is. Lure Lightning completely sells itself and gives you more time to fish!

 

What are your most popular products and who is your target audience?

We only have Lure Lightning out on the market. The Lure Lightning is the ultimate glow jig charging solution for hands free illumination of all phosphorus fishing jigs, lures, floats and bobbers.  In one or two seconds your glow lure is charged up to shine with a brighter and longer lasting glow then ever before, all while keeping your hands free. It conveniently hooks up to your depth finder and piggy backs to your battery, so it’s never forgotten at home! Lure Lightning is the hottest glow jig product on the market and will revolutionize your fishing experience in both summer and winter.
 
Anyone who loves to ice fish and uses glow lures!  We have men and women of all ages that use my light! It is widely used by professional fishing guides and fishing enthusiasts alike.

 

What do you enjoy most about what you do?

I love seeing their expression when they get to actually use my light and come to the show to tell me their experience! I have been fishing since I was a kid and it’s cool to see how far my invention has come! I like making people happy, simple as that!

 

What is your favorite hunting or fishing memory?

 I go up to Lake of the Woods every year with my fishing buddy and daughter Chelsea and that’s always my favorite time of year.
 

 

Contact Info:

Website: lurelightning.com
Facebook: Lure Lightning
 

Comments from Wisconsin Outdoor Pursuits:

I am also a big fan of glow jigs and when I came across the Lure Lightning I knew I needed to share it with all of you!  After using the light on my phone to charge my lures in the past, I will definitely be ordering one for myself! 

 

This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at:   steve@wioutdoorpursuits.com.    I hope you enjoy learning more about these great companies!

logo

By Steve Wall

Change the way that you hunt from the ground!! The Hilljacked chair from Green Industries LLC will help you do just that.  After doing a Company Spotlight on Green Industries, LLC last year, I purchased a Hilljacked chair for myself! (Read that Company Spotlight here!) I had the opportunity to hunt with the Hilljacked chair this past spring during the turkey season as well as this past fall during the gun deer season.  The Hilljacked chair is by far the most comfortable and versatile hunting chair I have ever used.

turkey 2

 

On one of my turkey hunts this past spring I was hunting with my dad in the bluff country of Southwest Wisconsin.  I was using my Hilljacked chair and my dad was sitting next to me on the ground calling.  After sitting for quite some time, I could tell that my dad was getting restless.  I let him sit in the Hilljacked chair for a little while and I sat on the ground.  After sitting on the ground for a little while, I realized just how thankful I was to have the Hilljacked chair!

snow

I was also able to use the Hilljacked chair on the opening weekend of the gun deer season here in Wisconsin.  The night before opening day we got pounded with almost 10 inches of snow.  We were hunting from the ground and I was again thankful that I brought my Hilljacked chair.  I was able to adjust the chair to the fairly steep hillside so that I could sit level.  I didn’t have to worry about getting wet and cold from sitting in the snow and I didn’t have to worry about sliding down the hillside.  I was able to sit comfortably all day without having to move because I had the Hilljacked chair.

Whether you hunt flat ground or steep hillsides, the Hilljacked chair will adapt to your needs.  The angle of the chair can be adjusted easily by removing a pin, adjusting the angle of the frame and replacing the pin.  The chair has an adjustable strap for transporting the chair to and from your hunting area.  I do not have an additional pad or back for my chair but these options are available!

run n gun

The Hilljacked chair isn’t just for hunting either.  It can be also be used for fishing along steep banks for a level place to sit!  Green Industries, LLC also just announced the addition of the Hilljacked 2.0 Run-N-Gun.  This looks like a little smaller and more mobile version of the original Hilljacked chair. If you are looking to change the way you hunt from the ground, look no further than the Hilljacked chair from Green Industries, LLC!!!

 

Get your Hilljacked chair at www.hilljacked.com

 

 bison coolers logo

By Steve Wall

How did you start the company?

In 2011, we recognized that there was a significant price gap between entry-level and high-end coolers.  We started Brute Outdoors in July of 2011 in an effort to bridge this gap and offer an affordable, American-made alternative.  By 2012, we had rolled out a cooler line that included 5 sizes all made right here in America.

What do your customers say about your products?

Through our social media, online forums and direct communication with customers, they’re always offering up feedback.  Our initial cooler designs changed from 2011 to 2012 and most of that was driven by Customer feedback.  We listened wholeheartedly and incorporated their feedback into our designs.  The thing we hear most often from people is how happy they are that our coolers are Made in USA.  We didn’t want to copy the competition by offering a similar product.  We wanted to offer more.  Bison Coolers include extra features (e.g., custom lid graphics, dual drain plugs, built-in ruler, true-to-size capacity, etc.) at a more affordable price point providing the best value cooler on the market. 

50QT-WHITE

What are your most popular products?

Our most popular products are our 50 Quart Bison Cooler as well as our new SoftPak line which is a huge improvement over traditional soft personal coolers.  We often describe the SoftPaks as “this ain’t your mama’s soft cooler” because it’s tear resistant to 375 pounds, includes molle webbing for adding accessories as well a nearly an inch of insulation allowing for 24 hours of ice retention in 120 degree heat.

12-Can-Sand

Who is your target audience?

Our target audience are male and female outdoor enthusiasts who enjoying hunting, fishing, camping and tailgating.  Bison Coolers diverse offerings of sizes, colors and accessories is applicable to so many uses that our audience is extremely broad.

 What do you enjoy most about what you do?

The most rewarding part of my job is seeing people putting their Bison Coolers gear to good use.  Whether it’s through pictures on social media, coolers in the back of pickups, people wearing hats or rocking stickers on the back of their pickups… it’s extremely rewarding to see the brand loyalty that people have and their support for us.  We’re a small shop and we bust our backs to provide the best cooler on the market and it’s very rewarding to see so many people appreciate our American-made products.

Camo-cushion

What is your favorite hunting or fishing memory?

My favorite outdoors memory is taking my 3 year old daughter fishing for the first time.  It’s on us to ensure that hunting, fishing and camping traditions continue with the next generation and it’s so exciting to see my daughter enjoy it so much and develop that passion at such a young age.

 

Contact Info:

Website: www.bisoncoolers.com
Facebook: Bison Coolers
Twitter: @BisonCoolers

 

Comments from Wisconsin Outdoor Pursuits:

I would like to thank Jeremy Denson, co-owner of Bison Coolers (formerly Brute Outdoors), for taking the time to share some great information about their company!  Anyone that is active outdoors knows the importance of a good quality cooler and that is what Bison Coolers provides!  I have been in the market for a soft cooler for my kayak fishing and other outdoor adventures.  I’m pretty sure the Bison SoftPak will be just the ticket!  Be sure to check out all of the great accessories for the Bison Coolers as well (like the camo cushion pictured above)!  Like Jeremy said, “It’s on us to ensure that hunting, fishing and camping traditions continue with the next generation.”  With two young kids myself, I could not have said this any better!  Take some time to share your passion for the outdoors with our younger generations! 

 

 This is a weekly segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at: steve@wioutdoorpursuits.com.  I hope you enjoy learning more about these great companies!

Trophy Tags Back Business Card

By Steve Wall

How did you start the company?

The idea for the business started back in 2012 during the early bow hunting season. I was then that I claimed one of my biggest bucks that I had been after for several years. I was so excited to have finally claimed Brutus, the name I had given the buck, that I knew I needed something special to memorialize him. I did a quick search for a unique personalized plaque for him but turned out to only find generic wood plaques, which was quite disappointing. Thats when I decided, being the creative person I am, that I would create my own. I knew I wanted something different and unique that would also help me to remember the moment I claimed him. I wanted it to demonstrate how and when I claimed him along with his name on it for all to see, as I was quite proud. So after designing it up and making it using the CNC plasma I have access to, I hung it up proudly next to him on my wall. Over the course of the next few months several of my good friends saw what I did. They commented on how much they liked it and how they would like one themselves. At that point I realized that maybe I have something here. I began to come up with various other unique designs and it began to snowball into what it is today.

 

bowhunter2

How long have you been in business?

I officially launched the product at the Hunting expo in Wausau, February of 2014. So its been a little over a year now.

What do you enjoy most about what you do?

Because Im an artist at heart, I really enjoy coming up with new unique ideas for designs. I pride myself in the work I do, so I spend copious amount of hours working a design till Im completely happy with it. They can be tricky sometimes so to get the perspective I want along with the proportions correct. I do also really enjoy connecting with my customers be it through social media or at trade shows. Its great being able to talk with them about their hunting or fishing experiences. I really do love that fact that I can bring them joy being able to create something that they will cherish forever and will help they to remember that moment they claimed that trophy.

trapping

 What are your most popular products?

One of the most popular and eye catching products I offer is what I call the poor mans life size deer and turkey mounts. These are life size metal cutouts that you attach either your deer head or your turkey fan tail to, in order to give the appearance of a life size animal. Its really a unique concept and different approach to displaying your trophy. Im always looking to push the envelope when creating designs and these are a great representation of that.

 

 poor man deer poor man turkey

 Who is your target audience?

My target audience is really anyone and everyone that enjoys hunting and fishing. More specifically the ones that have taxidermy work hanging in there house. A great way Ive found to reach these people are through taxidermists. Each and every person that walks through their door is a potential customer of mine.

fishing

What is your favorite hunting or fishing memory?

My favorite hunting memory, as I stated earlier, would be claiming Brutus during the 2012 bow hunting season. I had been after him for quite some time; two years earlier he was a nice 8 pointer and the following a dandy 10. Both of which I never was able to claim eyes on, but had tons of trail camera pictures of him. When it came to the 2012 season, I was so excited to see he had still been around. I devoted countless hours prepping for the season with getting food plots and tree stands ready. After moving trail cameras several times, I was able to pattern him to a certain location that I believed I had my best chance. It was the opening day of early bow season and my buddy and I went to our land to hunt. We got into our own stands around 4pm or so. It wasnt two hours later that I heard some rustling and in walks Brutus through some brush off in the distance. Not only that, but there was another smaller, yet big buck right behind him. Mind you these are possibly the two biggest bucks Ive ever seen in my lifetime, so words cannot even explain the excitement I was feeling. I could barely contain myself. They both began to make their way right towards my stand as I had planned. It was when Brutus reached about 30 yards out that he stopped behind some trees, not giving me the shot I wanted. The other buck was a bit further behind him as well. Something in that moment changed in his mind and he began to back off and circle back around. I knew the way he was intending to go and with that there was only going to be a small window of opportunity to shoot. Just as he crossed the very narrow path that I walk into my stand, I grunted to stop him. I then shot, practically threading the needle through the lane hoping to miss the few twigs that were in view. My arrow hit its mark as I watched both of these monster bucks run off into the distance. It was at this point that I let out a huge noise of excitement for my buddy to hear from across our property. He of course knew right then what had happened. After giving the buck some time and what seemed like forever, we went back after dark to retrieve him. He ended up taking us on quite the loop taking us on a 2 to 3 hour track at which there was a couple points we were about to give up for the evening. But as luck has it, at about 11pm we found him about 300 yards away. It was quite an exciting moment through all the trials and tributes and couldnt have been better spent with my good friend. Its definitely a story we enjoy from time to time. Its moments like these that I cherish and look forward to in the future endeavors.

 turkey 3

 

Contact Info:

Website: www.trophytags.org
Facebook: Trophy Tags

 

Be sure to head over and check out all of the other great designs Trophy Tags has to offer on their website!!! Trophy Tags will also do custom designs!!

Would you like to WIN a turkey plaque like the one shown above?  Head over to the Wisconsin Outdoor Pursuits Facebook page and get entered to WIN!!!

 

 This is a weekly segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at: steve@wioutdoorpursuits.com.