By Steve Wall
How did you start the company?
I started the company because the weapons industry was really missing a key and vital component when it comes to protection. I have a number of friends and family in the military and law enforcement and always heard of continued issues with the products they had access to for protecting their guns. After listening to the issues everyone was having with their weapons, I found myself researching better ways to supply the military and law enforcement with the best solution to their problems. I reached out to friends in the lubricant and chemical industries and created a revolutionary innovative product that has never been used in the weapons industry. Once we field tested with military, law enforcement, hunters and sharpshooters for 7 months and the feedback and reviews were amazing, Wolf Premium Oils was born. I figured that if we had the seal of apporval of soldiers and cops that depend on their weapons to perform on demand, that we had really found the right product to change the industry.
How long have you been in business?
I began working on testing and formulas for the All-In-One Gun Oil & Cleaner in December 2013. We field tested for 7 months and went public to dealers and distrubutors in July 2013.
What do you enjoy most about what you do?
I really find myself enjoying seeing my products changing an industry. I enjoy hearing from our customers everyday about how our products are restoring their weapon back to its original state when they first bought it. I understand that there are so many options for customers to choose from in the cleaning and lubricant space, so I truly appreciate and value the fact that they trusted Wolf Premium Oils to protect their weapons. It is a surreal feeling to turn on the television and see your company being used by television personalities or reading a magazine that took the time to post a review and recommend us to their readers. It is an incredible blessing that I don’t take for granted.
What are your most popular products?
Our initial offering to the public was the All-In-One Gun Oil & Cleaner. That product from the minute we opened the doors really took off like a rocket ship. We were gaining alot of traction on social media, blogs and in magazines within our first month. I knew after testing that we had a premium product at a low price point, so the excitement was huge on our end. I was aware of the requests for other options for our outdoor market dealers, so I created an Archery Oil and Fishing Reel Oil to round out that space. We did in-depth testing on the Archery Oil and Fishing Reel oil for 9 months to make sure we could really be listed as a premium product in these areas. Those products are quickly becoming just as popular for us, especially the Fishing Reel Oil which is getting worldwide attention.
Who is your target audience?
The products we offer reach across a number of audiences. The All-In-One Gun Oil & Cleaner is quickly gaining attention as the must have accessory in the weapons industry. Our customers in the outdoor industry are using our All-In-One Gun Oil & Cleaner on their guns for waterfowl, turkey and rifle hunting. Our products repel moisture and won’t allow corrosion on your gun and that is a game changer in that market. The Archery Oil is mostly outdoor and competitive archers industries. The Archery Oil is used on all parts of the bow and also will replace the bow wax and extend the life and ease the pull of your string. The Fishing Reel Oil is being picked up by fishermen worldwide as our product will repel moisture and corrosion in fresh and saltwater conditions. Whether it is a regular reel or a commercial fishing reel being used on charters, our products continue to impress.
What is your favorite hunting or fishing memory?
I have really fond memories of hunting and fishing with my Dad growing up. I was more interested in hunting when I was younger because I was a little too active and loud for fishing. Looking back on duck hunting and goose hunting with my Dad and his friends, it really taught me about bonding with my friends and the importance of maintaining those relationships. My favorite hunting memory was shooting my first duck and thinking it was really the coolest thing ever. The fishing memory was fishing with my parents on the St. Johns River in Florida. I was not a quiet kid at the time and found my amusement by throwing food in the water, not knowing that a crocodile was eating what I was tossing overboard. After it banged into the side of our boat, my parents didn’t share the amusement that I did, but it was cool to witness up close.
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