By Steve Wall

How did you start the company?

Jody Simpson, our husbands, and I (Kathryn Brown) were goose hunting in Stuttgart, Arkansas with our families and friends.  We were very uncomfortable in our clothes, for the 999th time because the clothes we wore were our husband’s old clothes. We tried going to several stores to find some women’s camo but there was not a large selection and it was all the same old leaf and stick patterns.  We went to eat BBQ in Texarkana and we were discussing our dilemma.  Our husbands got fed up with the fashion talk and told us, if we were so unhappy, make our own! They were geniuses! The conversation quickly flipped to creating our own line of hunting clothes that would be fashionable and comfortable for women specifically.  We knew that we could make camo out of any shape because it’s all about color and contrast.  It was like a bolt of lightning hit Jody and I at the same time because we both looked at each other and screamed “HIGH HEELS!” The men shushed us, but it was too late, High Heel Huntress was born.  With the help of an artistic husband, we drew out the first ideas on a bar napkin.

What do your customers say about your products?

They are very comfortable.  They are versatile.  The pants come up high enough to hold you in but not so high that you are suffocating.  Husbands say that the pants make us look very skinny. Our customers love the fact that our clothing is Made in America!




What are your most popular products and who is your target audience?

Our mid-weight hunting jacket and our base layers are very popular.  We also have studded tops that are a favorite. 

Our target audience is athletic and outdoorsy women who want to be stylish and comfortable.

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What do you enjoy most about what you do?

Empowering women to embrace an outdoorsy lifestyle and feel feminine and comfortable.  We have a lot of fun. We love the outdoors, so getting to head out into the woods or to the lake to fish is second nature to us.  We want more women to be as happy and comfortable as we are!




What is your favorite hunting or fishing memory?

I went along with my husband on his New Zealand  hunting trip with Paul Bamber, our good friend and owner of Wanganui Safaris. To my surprise, Paul offered me an opportunity to shoot a red stag.  New Zealand  looks like a storybook with its lush green mountains, but they are very steep.  After a half day of hiking and scouting I got my opportunity to shoot.  I had not ever shot more than 150-200 hundred yards so I was nervous to shoot from one mountain to another.  I made a 370 yard shot!  It was an amazing experience.  The stag was beautiful and had exceptional crowns that looked like champagne flutes.  ~Jody Simpson





Contact Info:

Website:   www.highheelhuntress.com
Facebook:  High Heel huntress
Twitter:  @hheelhuntress
Instagram:  @highheelhuntress




Comments from Wisconsin Outdoor Pursuits:

With the growing number of female hunters, the hunting community as a whole needs to make sure that these women feel comfortable and happy to be a part of this great sport that we all love!  High Heel Huntress is doing a great job of making clothing that looks good, is practical and that women feel comfortable wearing! Keep up the great work ladies!


This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at: steve@wioutdoorpursuits.com.  I hope you enjoy learning more about these great companies!

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By Steve Wall

How did you start the company?

My Wife is a clean freak!  When I would come back from hunting I would just wash my greasy facepaint off in the sink or jump in the shower and leave black, green and brown greasy streaks everywhere. She figured there must be something better than that hard to remove paint. I think she was more concerned with keeping the bathroom and sinks clean and removing it easier from them than my face.  She tested out multiple formulas and used me as the guinea pig. We tested in rain, snow and heat, making sure I wore it around while working outside to see if I would sweat it off. It took about 4 months to come up with the formula we sell today. Now, we have a easy roll on formula that applies quickly and wipes off within minutes with just water. No more grease on clothes, guns, glasses or in sinks or showers!


natural camo winter predator
Winter-Predator Kit


How long have you been in business?

We started mixing and testing different variations and applications of the facepaint in the Fall of 2010. We introduced the current roll on in March of 2011. We have been selling our products online at www.naturalcamo.com since June 2011.

What do you enjoy most about what you do?

Interacting with fellow hunters in person and via the internet and listening to their stories and seeing their pictures wearing our Camo Face Paint. Also, being able to have our own company and the ability to donate our products for youth hunts to keep the sport of hunting fun and attract up and coming hunters.


individual roll on

What are your most popular products?

In the Natural Camo line our Fall Kit has always been a top seller as well as the individual Coal Black Vials. In the Sportstripe line, where we make colors for sports teams our Black is a big seller for under eye black out glare. However, all the colors seem to be great sellers throughout the year for Fans of football, hockey, and a huge seller for dance teams and cheerleaders as well as some of the players.


natural camo fall
Fall Kit


Who is your target audience?

All hunters, men, women and youth who want to be truly camouflaged. No one wants to be in the duck blind, goose pit or in the deer stand and have the birds or deer get scared and pull back because they see that “moon face” reflecting from the blind.


What is your favorite hunting or fishing memory?

My most memorable hunt was also my dirtiest! I headed to my deer stand opening morning, and when I proceeded to climb the ladder there was a foul smell.  I realized on the way to the stand I had stepped in a pile of my dogs “stool” that she was nice enough to leave for me on the trail. It was to late to turn around and go back home to change boots or get something to clean up the mess so I headed up to the stand and sat for what I thought would be a failed hunt. The remnants of the scent were spread all around and up the ladder to the stand. But, I got in position anyway and scraped a little more off my boots and started to rattle my horns and hoped for the best. Not more than 15 minutes went by before this beautiful 14 point Trophy Buck stepped out of the woods. I took the shot and dropped it right below my stand and walked home with the scent of my dog with me and a beautiful Buck that now hangs on my wall! Now, if I could only figure out how to bottle that scent I would be a happy man on every hunt!


natural camo candace


Contact Info:

Website: www.naturalcamo.com
Facebook: Natural Camo Roll on Face Paint
Twitter: @naturalcamo


I have a special addition to this weeks Company Spotlight!  Read the first hand testimonial from Candace listed below.  I have been really been thinking about switching from a facemask to face paint, but I have always been reluctant because of how difficult it usually is to remove!  It’s time to make the change!


I’ve been using Natural Camo roll on Face Paint for over 3 years now. Texas weather isn’t the best for full face masks & with year round hunting that means hunting in extreme heat of 100+ degrees at times. I LOVE this face paint because it is all natural, easy to apply, odor free, stays on in the extreme heat & humidity when I’m sweating like crazy but comes off easily with water or makeup wipes! It’s so lightweight I never feel it on my face, has never made me breakout & the vials, although small, last for a long time. 

I’ve used a few other face paints and have thrown them out because of their smell, heavy feeling on my face, or they were difficult to apply and/or remove! I was so excited that I found this product because It is by far the best face paint I have ever used! Love, love, love it! 


Twitter & IG:  @camocandace