Crosswinds

 

By Steve Wall

How did you start the company?

Crosswinds was started because as bow hunters we weren’t satisfied with the products in the market. The hunting soap products left the skin itchy and chafed even after only a couple of days of uses. We spent approximately 11 months researching and formulating soaps and added a line of scent masking lotions last season. We saw the need for a high quality, detergent free soap that also had moisturizing properties and masked human odors. We could not find anything available, so we developed our own. Our current soap and lotion offerings include: Black Earth, Cedar Swamp, Pine and Wind.

 
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What do your customers say about your products?

Hunters report that they love our products. They especially love the moisturizing properties of the bar soaps. They report no longer having problems with the itching and chafing like the products they used previously.

However, our success isn’t just measured by the verbal feedback we received, but ultimately by the number of deer harvested when hunters were using our product. The last two years of offering our products, the “results” have been extremely encouraging.

At Crosswinds, we realize we aren’t the only reason for all of the success, but we are a critical piece of not getting “winded” by that big buck.

Check out our website at www.crosswindsbrand.com and the “Adventure Gallery” page for pictures and stories of the successful hunts.

 

What are your most popular products and who is your target audience?

Crosswinds most popular product is our Black Earth scent. Everyone seems to love this scent and it is our best seller. However, it is also a scent that can be used in multiple hunting environments, whereas the pine and cedar swamp are more specific to those locations where one hunts.

 

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Our target audience is primarily bow hunters and individuals who want to get close to their prey. Currently, our customers are typically those that hunt whitetail deer. However, we also have many hunters who use our products that hunt wild boar, moose, elk and bear.

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What do you enjoy most about what you do?

We enjoy hearing all of the stories of successful hunts using our products. It’s awesome to hear the people who use our products and the positive feedback. We realize we did the right thing and are making products that people really love and are helpful to hunters. It’s also great meeting the wonderful people we’ve met the last few years that want to help our small fledgling company. We’ve met some really great, great people who have helped us get to where we are at today. People in the hunting industry are generally awesome and want to help and see you be successful.

 

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What is your favorite hunting or fishing memory?

All of them! I don’t do much fishing, but there are many memories from bow hunting and gun/deer hunting with family & friends in Wisconsin. All of them are priceless and important, but especially those trips to the “hunting camp” with my father and brothers to the “hunting camp” in Northern Wisconsin. My father is now 84 years old and no longer hunts so those are experiences and memories that I will cherish forever.

 

 

Contact Info:

Website:    crosswindsbrand.com
Facebook:   Crosswinds brand
Twitter:  @crosswindsbrand
 

 

 

This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at: steve@wioutdoorpursuits.com.  I hope you enjoy learning more about these great companies!

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By Steve Wall

How did you start the company?

I have had a bow since I was a little kid but in the rural area where we live archery resources were very limited. Years later when I started hunting the bows were heavy with cast risers and steel control cables.  I was working for a machinist and heard about a company who was making archery components for a variety of companies such as Martin, Tenpoint and more.  I applied and started working there within a couple of months. Risers were then starting to be made in CNC machines instead of molds. We were making risers, cams and many other machined archery components. They also had an extrusion line that was producing vanes. I was asked to give the extrusion line a go.

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For the next 8 years I ran the extruded vanes for them, during that time we made vanes of softer materials that had great adhesion properties but lacked stiffness and tore easily.  The company was a bit resistant to change even though a need for a stiffer stronger vanes was there. The urethane I wanted to use required more specialized equipment to process.  Sometime around April of 2002 I left the company.  Wanting to stay in the area with a declining economy ( lack of logging) I teamed up with one of my last employers previous owners and we wrote up a business plan.  Shortly after we started building machinery to produce a stiffer, tougher and more consistent vane. Our process allowed us to process the urethane without any plasticizers or mold release that could affect adhesion.

What do your customers say about your products?

Without a large advertising budget it was hard to convince people of our quality so for the next few years we offered free samples to anyone who requested them. Word of mouth worked well for us.  We are not typical salesmen, the products we wanted to offer were products that we would be proud to have in our quiver.

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With 12 sizes , 5 profiles and 13 colors we now have a product for any style of shooting. All made with the same size and weight consistency as the next.  Our customers expect the vanes to be quiet, durable and extremely accurate while keeping weight to a minimum. The efficiency of our process also allows us to keep our prices comparably low.

What are your most popular products and who is your target audience?

Our most popular vane changes almost every year. In the past 4-5” vanes were very popular.  With the stiffer materials now the most popular sizes typically range from 2-3”.  Everything in archery has become more accurate and streamlined to allow these smaller sizes of vanes to achieve the same or better flight than the longer heavier vanes.

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We have vanes for everyone but we really enjoy feedback from the most critical archers, hardcore bowhunters to top level pros. These archers tend to pick apart every aspect of the vane and if we can meet their needs we know that every other archer will be satisfied.

What do you enjoy most about what you do?

I like a lot about what we do here, there is a lot of satisfaction building a product you truly believe in but I have to say our favorite thing is product testing. Our very first prototypes killed an elk before they were sent to any customers. The Urethane 3” I shot was quiet enough for a 75 yard shot on an unsuspecting animal and I was able to use the arrow, vanes included-again.

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What is your favorite hunting or fishing memory?

As far as my favorite hunting and fishing memories…Very tough. That is primarily what we do.  Watching the twins shoot their first bear, or land their first salmon would be up there.  Packing a toddler to a downed bull elk and watching their expression as you approached is pretty priceless too.  We are a family run company, all of us are dedicated to archery and the outdoors. This used to be very common throughout the sport, but unfortunately less and less all the time.

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Contact Info:

Website:  Vantec.com
Facebook:  Vanetec Inc.
Twitter:  @VaneTecInc
 

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 2011 Tom

Comments from Wisconsin Outdoor Pursuits:

When looking at archery equipment, vanes can sometimes be overlooked as one of the most critical components.  Strong, durable vanes will improve your shooting consistency. If you are interested in some of the best vanes on the market be sure you check out VaneTec!

 

This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at:  steve@wioutdoorpursuits.com.   I hope you enjoy learning more about these great companies!

 

Advanced Treestands 

By Steve Wall

How did you start the company?

 I started Advanced “Take-Down” Treestands to combine my passion for bowhunting and the lessons learned from working in engineering and product management roles for Lockheed Martin Missiles and Fire Control over the last 15 years.  It all started when my wife went with me to hang treestands ten years ago, and when I got done she said, “I never knew how dangerous it was for you to be hanging stands.”  The next day she went and ordered me a Hunter Safety System Harness, and I started working on developing a revolutionary system for hanging treestands. That’s how it all began. 

What do your customers say about your products?

Once our customers experience the simplicity of hanging our rock solid treestands, they love them.  We’ve heard things like, “I no longer dread hanging or taking down stands thanks to the “Take-Down” technology”,   “I’ve never felt safer in a lockon treestands”, and “ I’ll never use cheap hang on stands again, my family is counting on me to return at the end of the day.” 

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What are your most popular products and who is your target audience?

Our Take-Down i2 and s2 are our most popular.  Now that we have bowhunters from all over the US using our products, they love the idea of purchasing additional stems instead of a complete treestand.  They set multiple stems across their property and then use the same seat and platform at each location.  This deters theft and also keeps your buddies from hunting your spot while you’re at work all week!

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Our target customer is the hardcore bowhunter who wants the best gear on the market to help maximize their time in the field.  As fellow bowhunters, we understand that your entire season may come down to one opportunity and you need gear that performs.   Furthermore, our families are counting on us to return from the field. When safety in the field is the priority, we have more and more customers looking to Advanced “Take-Down” Treestands.  

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What do you enjoy most about what you do?

I love being able to take my professional background in mechanical engineering and project management and apply that to a company and product line that contributes to an industry I am passionate about.  Knowing that we have been blessed to take an idea from paper to the marketplace is truly a dream come true.  God has placed some amazing people in my life to keep this journey moving forward, and we are excited to see what the future holds for Advanced “Take-Down” Treestands. 

What is your favorite hunting or fishing memory?

I was blessed to be raised in a family who planned Thanksgiving dinner around when the guys would be in from hunting and a father who took me fishing every time he went to the lake.  Now that I too have children, it’s amazing to see them share in the same hunting heritage that I grew up experiencing.  My son just turned six in March so he’s been looking forward to the Arkansas youth season for spring turkey.  Even though he missed his first turkey, it was an experience that I will never forget.  It definitely ranks up there with one of the finest memories I’ve shared in the outdoors. 

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Contact Info:

Website:   www.advancedtreestands.com
Facebook: Advanced “Take-Down” Treestands
Twitter: @advancedstands
Instagram: @advancedtakedowntreestands
YouTube: Advanced Treestands

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Comments from Wisconsin Outdoor Pursuits:

Ryan Wheelington, president and founder of Advanced “Take-Down” Treestands has been able to combine his professional knowledge / experience with his passion for hunting!  After reading over Ryan’s answers to the Spotlight questions, I couldn’t help but notice how closely this aligns with the motto here at Wisconsin Outdoor Pursuits. “Share Your Passion, Pursue Your Dreams”  This is exactly what Ryan has been able to do with the Advanced “Take-Down” Treestands!  With two young children myself, I also admire Ryan’s desire to share his love for the outdoors with his children!

 

This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at: steve@wioutdoorpursuits.com.  I hope you enjoy learning more about these great companies!

 

 

I am blown away right now! I was scrolling through my social media feeds the other night and came across one of my favorite blogs (HuntFiber ) and saw that she received an award for her blog!  The first thoughts through my head were how cool this was for her and what an honor it would be to win an award for my blog.  As I read through the HuntFiber  post about the Versatile Blogger Award, I reached the bottom of the post where she nominated 5 blogs for the award.  To see Wisconsin Outdoor Pursuits listed as one of these blogs sent chills down my spine. I can’t thank her enough!  I started Wisconsin Outdoor Pursuits hoping to gain a following here in my home state of Wisconsin as I share my passion for the outdoors. To know that my blog is on the minds of readers far beyond the state lines of Wisconsin is so exciting to me!  I am going to use this award to fuel my motivation for creating more and even better content for you the readers!  One new feature I would love to share with you is a video blog series that I will be putting together with my friends at Kinetic Archery and Arms! There are a number of blogs like HuntFiber that I look forward to every new post! I have listed 5 of these blogs below as my nominations for the Versatile Blogger Award.  Here are the rules of the Versatile Blogger Award :

  • Thank the person that has nominated you
  • Include a link to their blog
  • Nominate at least 5 blogs of your choice
  • Link your nominees and let them know of your nomination
  • Share seven different facts about yourself

 

7 Facts about me!

  • My first buck had a droptine!
  • I grew up along the Mississippi River.
  • I would much rather hunt with archery equipment than a rifle!
  • I wore a snow camo tie and the groomsmen had camo vests in my wedding.
  • I love camping with my family.
  • My favorite sport (besides hunting!) is baseball.
  • I plan on taking the trapper education course and start trapping!

 

My Nominations:

  1. Our Time Outdoors
  2. The Hunt Blog
  3. Backcountry Dreaming
  4. Camo Candace
  5. The Modern Predator