By Steve Wall
How did you start the company?
There are really three answers to this:
- Corey wanted a bracelet
- We needed to carry more paracord in our hunting packs
- I wanted a product/accessory that fit me and wasn’t light pink.
How long have you been in business?
My company name was official with the state on October 31, 2013. My first non family member sale was on December 23, 2013.
What do you enjoy most about what you do?
What are your most popular products?
- Bow shoulder sling
Who is your target audience?
Anyone interested in the outdoors, mainly the hunting community. But it seems to be the 30-50 year old males, that I get a lot of orders from.
Without going into the whole story, Corey and I were about a mile into our hike where we bow hunt elk (spot and stalk). This area we know well and the elk are usually more present in the three miles in area, but at this particular spot we typically see deer. Trying not to spook them we are still quiet. Well we hear this crunching sound, thinking its a deer or squirrel, we hunker down in the brush, sit quietly for about a minute. Then I motion to Corey that I’m going to slowly stand and see if anything is out there. I’m half standing and this gorgeous cinnamon colored black bear walks 6 feet in front of us. I could have touched him. I’m crouched over Corey, both our pistols are in our packs and we didn’t have a bear tag as we are more focused on hunting elk. He never gave any indication he saw or smelled us, just lumbered along and about 15 feet later, you couldn’t hear a sound from him. I high fived myself I didn’t freak out in the moment, but then became a little more paranoid about how quiet they really can be. We saw him later in the day at about 75 yards, coming back out. Needless to say, we buy bear tags and make sure we have our pistols accessible from now on, as though that was a non eventful meeting, things could have turned out very different.