By Steve Wall
How did you start the company?
My Wife is a clean freak! When I would come back from hunting I would just wash my greasy facepaint off in the sink or jump in the shower and leave black, green and brown greasy streaks everywhere. She figured there must be something better than that hard to remove paint. I think she was more concerned with keeping the bathroom and sinks clean and removing it easier from them than my face. She tested out multiple formulas and used me as the guinea pig. We tested in rain, snow and heat, making sure I wore it around while working outside to see if I would sweat it off. It took about 4 months to come up with the formula we sell today. Now, we have a easy roll on formula that applies quickly and wipes off within minutes with just water. No more grease on clothes, guns, glasses or in sinks or showers!
How long have you been in business?
We started mixing and testing different variations and applications of the facepaint in the Fall of 2010. We introduced the current roll on in March of 2011. We have been selling our products online at www.naturalcamo.com since June 2011.
What do you enjoy most about what you do?
Interacting with fellow hunters in person and via the internet and listening to their stories and seeing their pictures wearing our Camo Face Paint. Also, being able to have our own company and the ability to donate our products for youth hunts to keep the sport of hunting fun and attract up and coming hunters.
What are your most popular products?
In the Natural Camo line our Fall Kit has always been a top seller as well as the individual Coal Black Vials. In the Sportstripe line, where we make colors for sports teams our Black is a big seller for under eye black out glare. However, all the colors seem to be great sellers throughout the year for Fans of football, hockey, and a huge seller for dance teams and cheerleaders as well as some of the players.
Who is your target audience?
All hunters, men, women and youth who want to be truly camouflaged. No one wants to be in the duck blind, goose pit or in the deer stand and have the birds or deer get scared and pull back because they see that “moon face” reflecting from the blind.
What is your favorite hunting or fishing memory?
My most memorable hunt was also my dirtiest! I headed to my deer stand opening morning, and when I proceeded to climb the ladder there was a foul smell. I realized on the way to the stand I had stepped in a pile of my dogs “stool” that she was nice enough to leave for me on the trail. It was to late to turn around and go back home to change boots or get something to clean up the mess so I headed up to the stand and sat for what I thought would be a failed hunt. The remnants of the scent were spread all around and up the ladder to the stand. But, I got in position anyway and scraped a little more off my boots and started to rattle my horns and hoped for the best. Not more than 15 minutes went by before this beautiful 14 point Trophy Buck stepped out of the woods. I took the shot and dropped it right below my stand and walked home with the scent of my dog with me and a beautiful Buck that now hangs on my wall! Now, if I could only figure out how to bottle that scent I would be a happy man on every hunt!
Facebook: Natural Camo Roll on Face Paint
I have a special addition to this weeks Company Spotlight! Read the first hand testimonial from Candace listed below. I have been really been thinking about switching from a facemask to face paint, but I have always been reluctant because of how difficult it usually is to remove! It’s time to make the change!
I’ve been using Natural Camo roll on Face Paint for over 3 years now. Texas weather isn’t the best for full face masks & with year round hunting that means hunting in extreme heat of 100+ degrees at times. I LOVE this face paint because it is all natural, easy to apply, odor free, stays on in the extreme heat & humidity when I’m sweating like crazy but comes off easily with water or makeup wipes! It’s so lightweight I never feel it on my face, has never made me breakout & the vials, although small, last for a long time.
I’ve used a few other face paints and have thrown them out because of their smell, heavy feeling on my face, or they were difficult to apply and/or remove! I was so excited that I found this product because It is by far the best face paint I have ever used! Love, love, love it!