By Steve Wall
How did you start the company?
The company started because we wanted to continue to help fellow hunters. We initially came up with the idea for the product several years ago and have since used various prototypes on every harvest. However, in the last 18 months after multiple meetings which gradually became more formal, the idea to bring the product to market and share it with other hunters was realized. Eventually we came up with the name Game Pegs and over the last 12 months have been working effortlessly with various manufacturers to get the finished product down to a price that we hope will make it accessible for all hunters. Now with a completed, manufacturing ready, product we decided that the best way to get the tool out to the most hunters by the 2015 deer season would be through a kickstarter campaign. For any of your readers who are not familiar with kickstarter I encourage them to go and check out https://www.kickstarter.com/hello?ref=footer This platform is a great way for smaller start-up companies like ourselves to get innovative products out to the hunting world without all the red tape of going through a major distributor/retailer. We plan to launch the campaign on April 20th (to coincide with the start of Turkey season in Canada) with door crasher specials for the first customers.
How long have you been in business?
Game Pegs has been in development for approximately 3 years but we have really only been working on our branding through our association with thehuntblog.com for the last 12 months. Furthermore the vision for our future development is continuing to be shaped through our parent company, Upper Canada Hunting. UCH was established just this year, and is very excited to be working toward bringing a number of products to retail stores in the next couple years. We cannot talk about them at this time, as they are still in their early stages, but we can assure you, they will make your life in the woods considerably better.
What do you enjoy most about what you do?
What we enjoy most about this is knowing that the time we spend in the woods is going to help make a difference for other hunters. Every time set foot in the woods there is opportunity for research and development. Every accessory we develop is intended to help us become more successful hunters, and we enjoy sharing our research, knowledge and expertise with the hunting community. As previously mentioned we are working on our branding and development through our association with The Hunt Blog, and our mission remains the same, ‘to preserve the traditions of our past for future generations of hunters’.
What are your most popular products?
Who is your target audience?
Our targeted audience with this product is deer hunters across North America of all experience levels. Game Pegs is a field dressing aid which allows hunters to make precise cuts safely, and effortlessly. This product is going to revolutionize how you process your deer in the field. You can view a short demo on youtube at https://www.youtube.com/watch?v=gXzN3pWkZqg or at thehuntblog.com/video While our target audience is white tail hunters, we also have our manufacturer ready with our “Big Game Pegs” which will help field dress and quarter larger animals such as moose and elk coming fall 2016.
What is your favorite hunting or fishing memory?
Our favorite memory has to be the first time we harvested a deer together. For two of the three of us, this was our first harvest, and for all three of us, it was our first harvest together. It was a day of firsts, and those are few and far between these days. The track wasnt particularly difficult or memorable, but the effort and skill required to harvest a deer made an impression on us. We enjoyed working through the different cuts of meat, safely preparing it for storage, and getting it to the table. Of course this involved the best part, enjoying some fresh venison!
Game Pegs—Get your game to the table!
As we all know, the work begins after we harvest an animal! The Game Peg will definitely be a useful tool to have in your pack to make field dressing your next animal much easier!