Cirrus Outdoors

By Steve Wall

How did you start the company?

Cirrus Outdoors was started much like any other. It started with an idea. My nephew and I used to call each other all the time and start the conversation with “I have an invention.” We would laugh and say, “What is it this time?” I told him that I had an idea that would change a category in the hunting industry and that it was one of the most overlooked categories. The Cirrus™ Wind Indicator was an idea that can truly help a hunter become successful, if the wind is wrong it doesn’t matter what camo you wear or bow you shoot. I thought if we could figure out a way to show the wind direction more effectively than powder, I was going to do that.
I worked on the concept and had a good idea of how it should work and what it should do. My partners came through another project we had been working on and they showed interest in helping engineer, patent and build the Cirrus™ Wind Indicator. We started building models with a 3D printer and custom molds.  We then took the working prototypes to ATA 2016 to get the reaction from buyers and hunters as to what the reception would be for a product like this, the response was overwhelming! We immediately went back to the drawing board and started manufacturing.
We had inventory and started selling direct to consumer in August 2016 and have been gaining distribution with dealers and retailers across the Country.



What do your customers say about your products?

“My cirrus helped me know exactly where the wind was blowing. I was able to connect on this good management buck today here in NJ on opening day of gun.” – Chad Van Orden
“I love how well this thing detects even the slightest wind!  #getcirrus” – Kevin Boyer
The wind here in Africa can change at any moment which can affect our success in a hurry. Our Cirrus Wind Indicator units are a key to keeping track of the wind changes and thermals from the blinds! Comre Safaris” – Brand Scott
You want the best indicator in the business? Look no further cirrus came out with a indicator that doesn’t only check the wind direction but in marginal wind will determine the thermals!! Cirrus Wind Indicator #windindicator #winddirection #thermalsrising” – Jason Brooks


What are your most popular products and who is your target audience?


Cirrus™ Wind Indicator Kit and the Earth Cartridge replacement packs.

All hunters need to know the wind! Golfers, K9 and Sporting dog trainers benefit from understanding wind and thermals that carry scent, HVAC techs use Cirrus to detect air flow in buildings.


What do you enjoy most about what you do?

I enjoy the customers the most. I love hearing from people who use Cirrus and it makes a difference in the way they hunt now. I have had some say they feel like they left their arrows at home if they do not have it, it becomes a tool they rely on all the time. I also love the customers we do not have yet, I like explaining how this works much better than powder, dirt, milkweed, etc…



What is your favorite hunting or fishing memory?

I have some incredible memories growing up hunting and fishing with my Dad and brother. I would say the most memorable hunting experience was watching my Dad shoot a deer in a three-piece suit. Long story but it happened. lol
My most memorable fishing experience was catching my first Blue Marlin with my wife and daughter. It was a dream come true and would not have wanted to experience it without them.


Contact Info:

Facebook: Cirrus wind indicator
Twitter:  @Cirrus_outdoors 
Instagram:  @cirrusoutdoors

If you have any questions about the Cirrus Wind Indicator please feel free to email Cirrus Outdoors President Jim Angott at

Comments from Wisconsin Outdoor Pursuits:

Want to give yourself the best opportunity to harvest the animal you are after?  One of the most important factors that needs to be consider is wind direction!  No matter how well your scent control measures are, there is still the opportunity to pick up odors that are foreign to the animal that you are pursuing.  Once I came across the Cirrus Wind Indicator from Cirrus Outdoors, I knew that I needed to share this product with you guys!  The cloud like vapor from the Cirrus Wind Indicator makes determining the wind direction and thermals easier than ever!  


This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at:   I hope you enjoy learning more about these great companies!

     Hey everyone.  I first need to start off by apologizing for the lack of content lately.  This is unacceptable and not fair to you as followers of my blog.  A lot has been going on which has led me to sit down and write this post.  I have been thinking a lot lately about the best way to create a balance between work, family and all of my outdoor passions. All of these things are important to me and here is what is going on in these areas of my life and how I plan to create this balance to benefit you my followers!



     A little over a year ago I had to move on from my attempt at working in the outdoor industry full-time.  Working the night shift was becoming increasingly difficult on me and my family.  I was able to obtain a position with a local utility company in their billing department.  This past summer, about nine months into my new job, I was offered a promotion to billing manager.  I absolutely love my new position and it has given me a sense of accomplishment in my professional life.  Now, there is one part of my job that has been difficult to deal with. The vacation policy leaves something to be desired, especially for the outdoorsman.  I have to use half of my vacation in January, February, March (our slow time) and can not use any during October, November, December (our busy time). Yep! Ouch! Now if I didn’t love my job so much this could definitely be a deal breaker but I am learning to adjust and deal with it.



     Above all else, my family is the most important thing in the world to me!  The kids are growing fast and my wife and I celebrated 8 wonderful years of marriage.  With my current vacation issues, my wife has been extremely supportive and understanding.  Allowing me to hunt as much as possible on the weekends during hunting season.  I was fortunate to be able to harvest two deer this year with my new Darton bow (we’ll save the details for another post!) and limited time in the woods.  I am even more excited with the fact that I was able to get my son in the woods with me on a couple hunts as well! When I first started the blog I was spending way too much time getting things going and I was neglecting the time I needed to spend with my family.  After realizing this, I think I went to the other extreme and have neglected creating meaningful content for you! Hence, my reason for sitting down and creating this post!

Family Outdoors

The great outdoors

     This past year has really been a great year for me in the outdoors!   I have been able to harvest a few nice animals and provide food for my family as well as gain new experiences.  This past Spring I completed the Wisconsin Trapper Education course.  This was a great experience and I look forward to sharing my journey into the world of trapping with you!  To help share that journey and my outdoor adventures with you, I have purchased a small video camera and hope to put together some short clips of my experiences along with the writing! A few new Company Spotlights are in the pipeline and will be coming soon! I would also like to start posting a regular video segment but I need your help!  What do you guys want to see? Reviews, product demos, hunting/fishing tips? Let me know in the comments below or send me an email at

     Again, I apologize for the lack of content recently but I assure you that I am back and have a plan in place to keep the balance between work, family and the great outdoors in check!  Stay tuned for an exciting 2017!


pen logo copy 900

The Wisconsin Outdoor Pursuits website has been a fun and rewarding experience for me.  It has also given me the opportunity to gain new friendships within the outdoor industry and share my passion for the outdoors.  I recently had the opportunity to share that passion with a much larger audience in an interview for the Whitetail Rendezvous podcast!


This was a very fun experience for me.  I am definitely not the best with my words (A few to many ums and  “you know what I mean”!!), but I had a great time talking hunting and sharing stories with Bruce Hutcheon and the Whitetail Rendezvous audience!  I would love for you to take a listen to the interview and let me know what you think!

In the interview I was asked what one of my favorite posts on Wisconsin Outdoor Pursuits has been.  I responded with my post Buck of a Lifetime: My first buck.  So if you would like to hear me tell the story of the hunt head over and take a listen to the interview!


Here is a link to the Whitetail Rendezvous website where you can listen to the interview:

Steve Wall Whitetail Rendezvous Interview

You can also listen to the interview on your mobile device through ITunes or Stitcher:

Steve Wall Whitetail Rendezvous Interview – Itunes

Steve Wall Whitetail Rendezvous Interview – Stitcher

boneview logo

By Steve Wall

How did you start the company?

I came up with the idea for BoneView during a late season Wisconsin bow hunt in 2014.  It was late December, a fair amount of snow blanketed the ground and a cold wind had been blowing for a number of days.  It was clear the deer were only moving to feed, and the limited food sources on our farm near Strum WI were covered with track.  We have 3 main food sources and I had positioned a trail cam and tree stand over each food source.  As I left my truck, my mind was torn on which stand to hunt.  The prevailing west wind was great for any of the 3 stands.  The information I really wanted was on those trail cameras, but I had no way to access it in the field.  I decided to hunt the furthest of the three stands, so I could collect the SD cards from the other two cameras on my way in or out and then check the cards when I returned home later that evening.  I ended up pulling all three SD cards on my way into the stand.  I then sat for the next 3 hours wondering what was on those cards in my pocket – Had I picked the most active stand? Was the big guy we had seen before gun season still on his feet? Were any bucks moving during daylight hours?  It was then I decided there had to be a way to view SD cards on the smartphone I always carried with me.  After a few months of research and product development I had a working prototype.  I then called on a good friend, Steve, to help me get started on marketing and sales.  Steve was the leader in getting initial sales, refining the product offering and developing marketing material, packaging and web presence for the product.  Together we have brought BoneView to thousands of happy hunters all over the country.


What do your customers say about your products?

 Our customers are our best sales people.  We get phone calls and emails from people each day thanking us for a convenient, useful and value priced product.  It’s really motivating to hear that we are making a difference in the way people hunt and the gear that they carry with them.  In addition, our customers have done a great job of spreading the word on our products and the vast majority of our sales come from friend and family referrals. Hunters in general like to have the latest new products and gear and they especially like to show it off at deer camp! 

What are your most popular products and who is your target audience?

 The BoneView device for IPhone and Android are very popular. Our target audience is any hunter with a trail camera and a smartphone – plain and simple.


What do you enjoy most about what you do?

 Steve and I are both outdoorsmen at heart.  We love being able to work in an industry that we are passionate about and we love connecting with our customers who share the same passion.

What is your favorite hunting or fishing memory?

My favorite hunting memory came from our same family farm in Strum WI that I talked about earlier.  It was the second day of gun season and I was in my tower stand.  My dad was positioned in a tree stand on the opposite side of our farm, maybe 500 yards to the east of me.  There is a large ridge that runs east/west on our farm and we were each hunting opposites ends of that ridge.  At lunch, my plan was to walk the ridge all the way to my dad’s stand and then we would go back to the farmhouse together to get lunch and watch a bit of the Packer game.  I had only walked 50 yards down the ridge when I came across a blood trail in the snow.  It was obvious a deer had been shot either earlier that morning or the day before on a neighboring property and then come onto our farm.  I used my walkie-talkie (this was before cell phones) to tell my dad that I was on a blood trail and to watch for any wounded deer coming his way.  I walked about another hundred yards before hearing my dad’s gun fire.  He radioed me the words “come quick” and the excitement in his voice was overwhelming! I ran the rest of the ridge and arrived at my dads stand.  He was only 15 feet away from his stand and was kneeling next to what is still the largest deer he has ever shot, a perfect 10 point measuring 163″.  We hugged each other and spent some time re-living the hunt.  It was great to see the happiness and excitement in my old man.  The deer had been wounded by a hunter the day before in the front leg and I am glad we had the opportunity to humanely harvest it before the coyotes did.  In addition, we still give my dad a hard time about only being able to shoot big deer if they are on three legs!


Contact Info:

Facebook: Boneview
Amazon: Boneview

 BoneView has offered a discount to Wisconsin Outdoor Pursuits followers!!! Use the following code | WOPBONEVIEW10 | at the checkout and receive 10% off of your order and free shipping!! (Note: This code is only valid on the Boneview website and not the Amazon store.)

Comments from Wisconsin Outdoor Pursuits:

Almost everyone these days has a smartphone in their pocket.  Have you ever headed out to the woods and pulled a card out of one of your cameras, then sat in your stand all afternoon wondering what is on the card?  Well now you can view those pictures on you phone!  I know that their are similar products out there, but I feel that the Bonview is at a really great price point.  At this point, there are not a lot of options for Apple devices so I was very excited to see that there was indeed an Apple version of the Boneview!  I will definately be picking up a Boneview for my Iphone very soon!


 This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at:  I hope you enjoy learning more about these great companies!