Lure Lightning

By Steve Wall

How did you start the company?

The company started 11 years ago when Lure Lightning first was sold at the St. Paul Ice fishing show in 2005. I thought of this idea years prior and wanted to bring something to each fisherman that would make lighting up glow lures much more convenient. I am a huge fan of using glow painted lures, I wanted to figure out how to increase the brightness and the duration. So I began to do research on different types of bulbs, from Ultraviolet to LED and how wavelengths made a difference to how bright the lure would get. Lure Lightning has definitely has come along way, and I couldn’t be more proud to have an American made product that everyone raves about.

What do your customers say about your products?

I have thousands of Lure Lightning’s out there! When I sell my product at the fishing shows, I couldn’t tell you how many people come up and shake my hand! They tell me how awesome Lure Lightning truly is. Lure Lightning completely sells itself and gives you more time to fish!


What are your most popular products and who is your target audience?

We only have Lure Lightning out on the market. The Lure Lightning is the ultimate glow jig charging solution for hands free illumination of all phosphorus fishing jigs, lures, floats and bobbers.  In one or two seconds your glow lure is charged up to shine with a brighter and longer lasting glow then ever before, all while keeping your hands free. It conveniently hooks up to your depth finder and piggy backs to your battery, so it’s never forgotten at home! Lure Lightning is the hottest glow jig product on the market and will revolutionize your fishing experience in both summer and winter.
Anyone who loves to ice fish and uses glow lures!  We have men and women of all ages that use my light! It is widely used by professional fishing guides and fishing enthusiasts alike.


What do you enjoy most about what you do?

I love seeing their expression when they get to actually use my light and come to the show to tell me their experience! I have been fishing since I was a kid and it’s cool to see how far my invention has come! I like making people happy, simple as that!


What is your favorite hunting or fishing memory?

 I go up to Lake of the Woods every year with my fishing buddy and daughter Chelsea and that’s always my favorite time of year.


Contact Info:

Facebook: Lure Lightning

Comments from Wisconsin Outdoor Pursuits:

I am also a big fan of glow jigs and when I came across the Lure Lightning I knew I needed to share it with all of you!  After using the light on my phone to charge my lures in the past, I will definitely be ordering one for myself! 


This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at:    I hope you enjoy learning more about these great companies!

By Steve Wall

As the temperatures warm and the snow melts, I am starting to think more and more about open water fishing!  I like ice fishing, but that is only a few months out of the year.  For a lot of people, summertime fishing means grabbing your lawn chair heading to your favorite spot and casting from shore.  Although if you like to fish, I am sure one time or another you have thought about buying a boat to get away from shore.  Believe me, I have and even tried to do the whole restoration thing.  Well, that didn’t exactly work out!

boat project

We didn’t get much further than ripping everything out and decided to piece it out!  We made our money back and a little more but that was about it.  Still wanting to get away from shore, I looked into other relatively inexpensive ways of doing so.  The end result was a Craigslist trade for a fishing kayak! Continue reading “Kayak Fishing”

By Steve Wall

As hunting seasons come to a close and temperatures drop into the single digits, the urge to get out ice fishing grows.  All of my gear is right where I left it at the end of last years ice fishing season.  I decided it was about time to go through my gear before my first trip on the ice this year.  There are many different brands of ice fishing gear out there.  Ill share with you some of my gear and what I like about it.


Continue reading “Getting on the Ice: Ice fishing checklist”

By Steve Wall

As I have said before, some of my best memories as a child were hunting and fishing adventures with my dad.  I am very thankful that I was raised in a family that enjoyed the outdoors.  As I look back, one of my favorite memories is one of my dads camo shirts that I would wear when I went hunting with him.  When I started hunting with him the shirt was dragging on the ground, I wore this shirt until I eventually outgrew it!  So many lessons can be learned from spending time in the outdoors hunting, fishing and camping.  As my wife and I raise our two children, I look forward to teaching them about the outdoors and all that it has to offer.  This year I was able to start sharing some of these experiences with my kids! Continue reading “Kids and the Outdoors”