Crosswinds

 

By Steve Wall

How did you start the company?

Crosswinds was started because as bow hunters we weren’t satisfied with the products in the market. The hunting soap products left the skin itchy and chafed even after only a couple of days of uses. We spent approximately 11 months researching and formulating soaps and added a line of scent masking lotions last season. We saw the need for a high quality, detergent free soap that also had moisturizing properties and masked human odors. We could not find anything available, so we developed our own. Our current soap and lotion offerings include: Black Earth, Cedar Swamp, Pine and Wind.

 
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What do your customers say about your products?

Hunters report that they love our products. They especially love the moisturizing properties of the bar soaps. They report no longer having problems with the itching and chafing like the products they used previously.

However, our success isn’t just measured by the verbal feedback we received, but ultimately by the number of deer harvested when hunters were using our product. The last two years of offering our products, the “results” have been extremely encouraging.

At Crosswinds, we realize we aren’t the only reason for all of the success, but we are a critical piece of not getting “winded” by that big buck.

Check out our website at www.crosswindsbrand.com and the “Adventure Gallery” page for pictures and stories of the successful hunts.

 

What are your most popular products and who is your target audience?

Crosswinds most popular product is our Black Earth scent. Everyone seems to love this scent and it is our best seller. However, it is also a scent that can be used in multiple hunting environments, whereas the pine and cedar swamp are more specific to those locations where one hunts.

 

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Our target audience is primarily bow hunters and individuals who want to get close to their prey. Currently, our customers are typically those that hunt whitetail deer. However, we also have many hunters who use our products that hunt wild boar, moose, elk and bear.

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What do you enjoy most about what you do?

We enjoy hearing all of the stories of successful hunts using our products. It’s awesome to hear the people who use our products and the positive feedback. We realize we did the right thing and are making products that people really love and are helpful to hunters. It’s also great meeting the wonderful people we’ve met the last few years that want to help our small fledgling company. We’ve met some really great, great people who have helped us get to where we are at today. People in the hunting industry are generally awesome and want to help and see you be successful.

 

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What is your favorite hunting or fishing memory?

All of them! I don’t do much fishing, but there are many memories from bow hunting and gun/deer hunting with family & friends in Wisconsin. All of them are priceless and important, but especially those trips to the “hunting camp” with my father and brothers to the “hunting camp” in Northern Wisconsin. My father is now 84 years old and no longer hunts so those are experiences and memories that I will cherish forever.

 

 

Contact Info:

Website:    crosswindsbrand.com
Facebook:   Crosswinds brand
Twitter:  @crosswindsbrand
 

 

 

This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at: steve@wioutdoorpursuits.com.  I hope you enjoy learning more about these great companies!

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By Steve Wall

How did you start the company?

Jody Simpson, our husbands, and I (Kathryn Brown) were goose hunting in Stuttgart, Arkansas with our families and friends.  We were very uncomfortable in our clothes, for the 999th time because the clothes we wore were our husband’s old clothes. We tried going to several stores to find some women’s camo but there was not a large selection and it was all the same old leaf and stick patterns.  We went to eat BBQ in Texarkana and we were discussing our dilemma.  Our husbands got fed up with the fashion talk and told us, if we were so unhappy, make our own! They were geniuses! The conversation quickly flipped to creating our own line of hunting clothes that would be fashionable and comfortable for women specifically.  We knew that we could make camo out of any shape because it’s all about color and contrast.  It was like a bolt of lightning hit Jody and I at the same time because we both looked at each other and screamed “HIGH HEELS!” The men shushed us, but it was too late, High Heel Huntress was born.  With the help of an artistic husband, we drew out the first ideas on a bar napkin.
 
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What do your customers say about your products?

They are very comfortable.  They are versatile.  The pants come up high enough to hold you in but not so high that you are suffocating.  Husbands say that the pants make us look very skinny. Our customers love the fact that our clothing is Made in America!

 

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What are your most popular products and who is your target audience?

Our mid-weight hunting jacket and our base layers are very popular.  We also have studded tops that are a favorite. 

Our target audience is athletic and outdoorsy women who want to be stylish and comfortable.

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What do you enjoy most about what you do?

Empowering women to embrace an outdoorsy lifestyle and feel feminine and comfortable.  We have a lot of fun. We love the outdoors, so getting to head out into the woods or to the lake to fish is second nature to us.  We want more women to be as happy and comfortable as we are!

 

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What is your favorite hunting or fishing memory?

I went along with my husband on his New Zealand  hunting trip with Paul Bamber, our good friend and owner of Wanganui Safaris. To my surprise, Paul offered me an opportunity to shoot a red stag.  New Zealand  looks like a storybook with its lush green mountains, but they are very steep.  After a half day of hiking and scouting I got my opportunity to shoot.  I had not ever shot more than 150-200 hundred yards so I was nervous to shoot from one mountain to another.  I made a 370 yard shot!  It was an amazing experience.  The stag was beautiful and had exceptional crowns that looked like champagne flutes.  ~Jody Simpson

 

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Contact Info:

Website:   www.highheelhuntress.com
Facebook:  High Heel huntress
Twitter:  @hheelhuntress
Instagram:  @highheelhuntress

 

SPECIAL OFFER: ENTER THE CODE “wioutdoor” FOR 15% OFF YOUR ORDER!!!

 

Comments from Wisconsin Outdoor Pursuits:

With the growing number of female hunters, the hunting community as a whole needs to make sure that these women feel comfortable and happy to be a part of this great sport that we all love!  High Heel Huntress is doing a great job of making clothing that looks good, is practical and that women feel comfortable wearing! Keep up the great work ladies!

 

This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at: steve@wioutdoorpursuits.com.  I hope you enjoy learning more about these great companies!

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By Steve Wall

How did you start the company?

I have had a bow since I was a little kid but in the rural area where we live archery resources were very limited. Years later when I started hunting the bows were heavy with cast risers and steel control cables.  I was working for a machinist and heard about a company who was making archery components for a variety of companies such as Martin, Tenpoint and more.  I applied and started working there within a couple of months. Risers were then starting to be made in CNC machines instead of molds. We were making risers, cams and many other machined archery components. They also had an extrusion line that was producing vanes. I was asked to give the extrusion line a go.

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For the next 8 years I ran the extruded vanes for them, during that time we made vanes of softer materials that had great adhesion properties but lacked stiffness and tore easily.  The company was a bit resistant to change even though a need for a stiffer stronger vanes was there. The urethane I wanted to use required more specialized equipment to process.  Sometime around April of 2002 I left the company.  Wanting to stay in the area with a declining economy ( lack of logging) I teamed up with one of my last employers previous owners and we wrote up a business plan.  Shortly after we started building machinery to produce a stiffer, tougher and more consistent vane. Our process allowed us to process the urethane without any plasticizers or mold release that could affect adhesion.

What do your customers say about your products?

Without a large advertising budget it was hard to convince people of our quality so for the next few years we offered free samples to anyone who requested them. Word of mouth worked well for us.  We are not typical salesmen, the products we wanted to offer were products that we would be proud to have in our quiver.

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With 12 sizes , 5 profiles and 13 colors we now have a product for any style of shooting. All made with the same size and weight consistency as the next.  Our customers expect the vanes to be quiet, durable and extremely accurate while keeping weight to a minimum. The efficiency of our process also allows us to keep our prices comparably low.

What are your most popular products and who is your target audience?

Our most popular vane changes almost every year. In the past 4-5” vanes were very popular.  With the stiffer materials now the most popular sizes typically range from 2-3”.  Everything in archery has become more accurate and streamlined to allow these smaller sizes of vanes to achieve the same or better flight than the longer heavier vanes.

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We have vanes for everyone but we really enjoy feedback from the most critical archers, hardcore bowhunters to top level pros. These archers tend to pick apart every aspect of the vane and if we can meet their needs we know that every other archer will be satisfied.

What do you enjoy most about what you do?

I like a lot about what we do here, there is a lot of satisfaction building a product you truly believe in but I have to say our favorite thing is product testing. Our very first prototypes killed an elk before they were sent to any customers. The Urethane 3” I shot was quiet enough for a 75 yard shot on an unsuspecting animal and I was able to use the arrow, vanes included-again.

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What is your favorite hunting or fishing memory?

As far as my favorite hunting and fishing memories…Very tough. That is primarily what we do.  Watching the twins shoot their first bear, or land their first salmon would be up there.  Packing a toddler to a downed bull elk and watching their expression as you approached is pretty priceless too.  We are a family run company, all of us are dedicated to archery and the outdoors. This used to be very common throughout the sport, but unfortunately less and less all the time.

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Contact Info:

Website:  Vantec.com
Facebook:  Vanetec Inc.
Twitter:  @VaneTecInc
 

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 2011 Tom

Comments from Wisconsin Outdoor Pursuits:

When looking at archery equipment, vanes can sometimes be overlooked as one of the most critical components.  Strong, durable vanes will improve your shooting consistency. If you are interested in some of the best vanes on the market be sure you check out VaneTec!

 

This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at:  steve@wioutdoorpursuits.com.   I hope you enjoy learning more about these great companies!

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By Steve Wall

How did you start the company?

The company started back in 2013 when myself and one of the former founders of the company began discussing ideas on how to get into the market.  I had the original prototype sitting in the garage collecting dust, so we decided to make a go at it.  It was right in the beginning before we even really had anything on paper that our third partner came aboard.  

What do your customers say about your products?

Our customers, are constantly telling us that we have the most innovative outdoor decoy they have every used. More importantly our customers are telling us that they are harvesting birds with it and that without the Fan, they would not have been able to.  

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What are your most popular products and who is your target audience?

Right now we only have one version of the Fan. 

Our target audience is all turkey hunters.  As the fanning method of hunting grows in popularity, we would love to see every turkey hunter with a fan in their hunting gear.  The fan is designed for any style of turkey hunting.  We have found that people who want the heart pounding, up front and personal encounters with birds are the most receptive to trying our product.

What do you enjoy most about what you do?

I enjoy the fact that we are and have created something from the ground up, that people love and want.  The idea that I am in the outdoor community, starting to make an impact while in charge of my own destiny.  

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What is your favorite hunting or fishing memory?

My favorite memory to date is from this past deer season.  I had an opportunity to purse one specific deer and was fortunate enough to harvest this particular deer on film, with my business partner.  What started out as a fantastic hunt, ended up being an extraordinary experience that I ultimately got to share with my friends and family.  Read about it on our blog site, The One.

 

Contact Info:

Website:   http://www.turkeyfan.com/
Facebook:  Turkey Fan
Twitter:  @theturkeyfan
Instagram: @theturkeyfan
YouTube:  Turkey Fan

 

 

Comments from Wisconsin Outdoor Pursuits:

The Turkey Fan is a very unique and innovative product that may allow you to make a sneak on that stubborn Tom that is hanging out in the middle of the field.  Based on some of the footage, the Turkey Fan will definitely add some excitement to your hunt!

 

This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at: steve@wioutdoorpursuits.com.  I hope you enjoy learning more about these great companies!