Darton Archery

By Steve Wall

How did you start the company?

Darton Archery is one of the few archery companies today that can say they have been in the archery industry with the same ownership for 65+ years.  A very humble beginning in 1950.  In a simpler time, Darton Archery started making accessories for traditional archery.  Darton continued its growth through its early years making traditional recurve bows.  With the introduction of the compound bow, Darton Archery and Rex Darlington became one of the few companies allowed to produce the new bow; A bow with wheels on each end that would become the blue print for the modern compound bow used today.
 
Fast forward to 2017 and Darton is still a humble family owned company with one motivation: pushing the limits in our engineering to produce the best performing archery equipment.  Darton’s lineup includes compound bows for the youth market, for bow fishing, for women, target bows and our primary obsession, hunting bows! Darton entered the crossbow market with the same passion put into our compound bows. (History from 2015 product catalog)
 

What do your customers say about your products?

Our customers continually tell us we have great quality with the best customer service in the industry!

 

What are your most popular products and who is your target audience?

 

DS-3800
DS-3800
 
Our most popular bows are the DS-3800 & for 2017 the Maverick II.
 

 

Maverick II
Maverick II
 
 
 Our products are geared towards Bow hunters and Target Tournament Shooters equally!

 

 

Contact Info:

Website:  http://www.dartonarchery.com/
Facebook: Darton Archery
Instagram:  @dartonarchery

 

Comments from Wisconsin Outdoor Pursuits:

I purchased a new DS-3800 last year after shooting a competitors bow for 10 years.  I am extremely impressed with how quiet, fast and easy to shoot the bow is!  I get new comments from other archers every time I shoot!  I was also able to harvest two deer with my bow this past year.  I am also very excited to be part of the field staff team this year!

 

 

This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at:  steve@wioutdoorpursuits.com.    I hope you enjoy learning more about these great companies!

Scentballz logo

 

By Steve Wall

How did you start the company?

Scentballz was started in December 2014 with our first field test of our polymer infused scent. I had the idea from my  lack of happiness with the liquid scent options on the market at that time.

What do your customers say about your products?

For being such a new company our reviews are still growing and as we grow our customer base is gaining ground. Our customers seem to like the option for a longer lasting and easier to use scent. Hunters are tired of getting scent on them and wasteful sprays.

 

What are your most popular products and who is your target audience?

 
So for 2016 our top seller was our wild apple scent followed up by our doe with estrus scents. We feel that our customers have found a great attractant power in food based scents.
 
 
We feel that our target group of hunter are just that, HUNTERS. With our products we are geared toward whitetail deer, bears, pigs and even down to raccoons.

 

What do you enjoy most about what you do?

The really cool thing about owning a scent company is I come into contact with a lot of people. What is the fulfilling part of this is hearing people’s success stories. I love to hear how Scentballz is able to help hunters excel in the field.

scentballz acorn

 

What is your favorite hunting or fishing memory?

So I’ve had a ton of successes both while hunting and fishing that really stick out in my mind that mean just alittle more to me. So in hunting it’s a tie between the first 10 pt. I got and my first turkey. Both were very special and to get those animals I couldn’t have been more excited. A huge fishing goal of mine was when I caught my first musky. Such a hard fish to land and they come so far and few between.
 

Contact Info:

Website:  scentballz.com
Facebook: Scentballz 
Instagram:  @scentballz

 

  

This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at:  steve@wioutdoorpursuits.com.   I hope you enjoy learning more about these great companies!

Lure Lightning

By Steve Wall

How did you start the company?

The company started 11 years ago when Lure Lightning first was sold at the St. Paul Ice fishing show in 2005. I thought of this idea years prior and wanted to bring something to each fisherman that would make lighting up glow lures much more convenient. I am a huge fan of using glow painted lures, I wanted to figure out how to increase the brightness and the duration. So I began to do research on different types of bulbs, from Ultraviolet to LED and how wavelengths made a difference to how bright the lure would get. Lure Lightning has definitely has come along way, and I couldn’t be more proud to have an American made product that everyone raves about.
 

What do your customers say about your products?

I have thousands of Lure Lightning’s out there! When I sell my product at the fishing shows, I couldn’t tell you how many people come up and shake my hand! They tell me how awesome Lure Lightning truly is. Lure Lightning completely sells itself and gives you more time to fish!

 

What are your most popular products and who is your target audience?

We only have Lure Lightning out on the market. The Lure Lightning is the ultimate glow jig charging solution for hands free illumination of all phosphorus fishing jigs, lures, floats and bobbers.  In one or two seconds your glow lure is charged up to shine with a brighter and longer lasting glow then ever before, all while keeping your hands free. It conveniently hooks up to your depth finder and piggy backs to your battery, so it’s never forgotten at home! Lure Lightning is the hottest glow jig product on the market and will revolutionize your fishing experience in both summer and winter.
 
Anyone who loves to ice fish and uses glow lures!  We have men and women of all ages that use my light! It is widely used by professional fishing guides and fishing enthusiasts alike.

 

What do you enjoy most about what you do?

I love seeing their expression when they get to actually use my light and come to the show to tell me their experience! I have been fishing since I was a kid and it’s cool to see how far my invention has come! I like making people happy, simple as that!

 

What is your favorite hunting or fishing memory?

 I go up to Lake of the Woods every year with my fishing buddy and daughter Chelsea and that’s always my favorite time of year.
 

 

Contact Info:

Website: lurelightning.com
Facebook: Lure Lightning
 

Comments from Wisconsin Outdoor Pursuits:

I am also a big fan of glow jigs and when I came across the Lure Lightning I knew I needed to share it with all of you!  After using the light on my phone to charge my lures in the past, I will definitely be ordering one for myself! 

 

This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at:   steve@wioutdoorpursuits.com.    I hope you enjoy learning more about these great companies!

Cirrus Outdoors

By Steve Wall

How did you start the company?

Cirrus Outdoors was started much like any other. It started with an idea. My nephew and I used to call each other all the time and start the conversation with “I have an invention.” We would laugh and say, “What is it this time?” I told him that I had an idea that would change a category in the hunting industry and that it was one of the most overlooked categories. The Cirrus™ Wind Indicator was an idea that can truly help a hunter become successful, if the wind is wrong it doesn’t matter what camo you wear or bow you shoot. I thought if we could figure out a way to show the wind direction more effectively than powder, I was going to do that.
 
I worked on the concept and had a good idea of how it should work and what it should do. My partners came through another project we had been working on and they showed interest in helping engineer, patent and build the Cirrus™ Wind Indicator. We started building models with a 3D printer and custom molds.  We then took the working prototypes to ATA 2016 to get the reaction from buyers and hunters as to what the reception would be for a product like this, the response was overwhelming! We immediately went back to the drawing board and started manufacturing.
We had inventory and started selling direct to consumer in August 2016 and have been gaining distribution with dealers and retailers across the Country.

 

 

What do your customers say about your products?

“My cirrus helped me know exactly where the wind was blowing. I was able to connect on this good management buck today here in NJ on opening day of gun.” – Chad Van Orden
 
“I love how well this thing detects even the slightest wind!  #getcirrus” – Kevin Boyer
 
The wind here in Africa can change at any moment which can affect our success in a hurry. Our Cirrus Wind Indicator units are a key to keeping track of the wind changes and thermals from the blinds! Comre Safaris” – Brand Scott
 
You want the best indicator in the business? Look no further cirrus came out with a indicator that doesn’t only check the wind direction but in marginal wind will determine the thermals!! Cirrus Wind Indicator #windindicator #winddirection #thermalsrising” – Jason Brooks

 

What are your most popular products and who is your target audience?

 

Cirrus™ Wind Indicator Kit and the Earth Cartridge replacement packs.

All hunters need to know the wind! Golfers, K9 and Sporting dog trainers benefit from understanding wind and thermals that carry scent, HVAC techs use Cirrus to detect air flow in buildings.

 

What do you enjoy most about what you do?

I enjoy the customers the most. I love hearing from people who use Cirrus and it makes a difference in the way they hunt now. I have had some say they feel like they left their arrows at home if they do not have it, it becomes a tool they rely on all the time. I also love the customers we do not have yet, I like explaining how this works much better than powder, dirt, milkweed, etc…

 

 

What is your favorite hunting or fishing memory?

I have some incredible memories growing up hunting and fishing with my Dad and brother. I would say the most memorable hunting experience was watching my Dad shoot a deer in a three-piece suit. Long story but it happened. lol
My most memorable fishing experience was catching my first Blue Marlin with my wife and daughter. It was a dream come true and would not have wanted to experience it without them.

 

Contact Info:

Website:   cirrusoutdoors.com
Facebook: Cirrus wind indicator
Twitter:  @Cirrus_outdoors 
Instagram:  @cirrusoutdoors

If you have any questions about the Cirrus Wind Indicator please feel free to email Cirrus Outdoors President Jim Angott at jim@cirrusoutdoors.com

Comments from Wisconsin Outdoor Pursuits:

Want to give yourself the best opportunity to harvest the animal you are after?  One of the most important factors that needs to be consider is wind direction!  No matter how well your scent control measures are, there is still the opportunity to pick up odors that are foreign to the animal that you are pursuing.  Once I came across the Cirrus Wind Indicator from Cirrus Outdoors, I knew that I needed to share this product with you guys!  The cloud like vapor from the Cirrus Wind Indicator makes determining the wind direction and thermals easier than ever!  

 

This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at:  steve@wioutdoorpursuits.com.   I hope you enjoy learning more about these great companies!