Scentballz logo

 

By Steve Wall

How did you start the company?

Scentballz was started in December 2014 with our first field test of our polymer infused scent. I had the idea from my  lack of happiness with the liquid scent options on the market at that time.

What do your customers say about your products?

For being such a new company our reviews are still growing and as we grow our customer base is gaining ground. Our customers seem to like the option for a longer lasting and easier to use scent. Hunters are tired of getting scent on them and wasteful sprays.

 

What are your most popular products and who is your target audience?

 
So for 2016 our top seller was our wild apple scent followed up by our doe with estrus scents. We feel that our customers have found a great attractant power in food based scents.
 
 
We feel that our target group of hunter are just that, HUNTERS. With our products we are geared toward whitetail deer, bears, pigs and even down to raccoons.

 

What do you enjoy most about what you do?

The really cool thing about owning a scent company is I come into contact with a lot of people. What is the fulfilling part of this is hearing people’s success stories. I love to hear how Scentballz is able to help hunters excel in the field.

scentballz acorn

 

What is your favorite hunting or fishing memory?

So I’ve had a ton of successes both while hunting and fishing that really stick out in my mind that mean just alittle more to me. So in hunting it’s a tie between the first 10 pt. I got and my first turkey. Both were very special and to get those animals I couldn’t have been more excited. A huge fishing goal of mine was when I caught my first musky. Such a hard fish to land and they come so far and few between.
 

Contact Info:

Website:  scentballz.com
Facebook: Scentballz 
Instagram:  @scentballz

 

  

This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at:  steve@wioutdoorpursuits.com.   I hope you enjoy learning more about these great companies!

Lure Lightning

By Steve Wall

How did you start the company?

The company started 11 years ago when Lure Lightning first was sold at the St. Paul Ice fishing show in 2005. I thought of this idea years prior and wanted to bring something to each fisherman that would make lighting up glow lures much more convenient. I am a huge fan of using glow painted lures, I wanted to figure out how to increase the brightness and the duration. So I began to do research on different types of bulbs, from Ultraviolet to LED and how wavelengths made a difference to how bright the lure would get. Lure Lightning has definitely has come along way, and I couldn’t be more proud to have an American made product that everyone raves about.
 

What do your customers say about your products?

I have thousands of Lure Lightning’s out there! When I sell my product at the fishing shows, I couldn’t tell you how many people come up and shake my hand! They tell me how awesome Lure Lightning truly is. Lure Lightning completely sells itself and gives you more time to fish!

 

What are your most popular products and who is your target audience?

We only have Lure Lightning out on the market. The Lure Lightning is the ultimate glow jig charging solution for hands free illumination of all phosphorus fishing jigs, lures, floats and bobbers.  In one or two seconds your glow lure is charged up to shine with a brighter and longer lasting glow then ever before, all while keeping your hands free. It conveniently hooks up to your depth finder and piggy backs to your battery, so it’s never forgotten at home! Lure Lightning is the hottest glow jig product on the market and will revolutionize your fishing experience in both summer and winter.
 
Anyone who loves to ice fish and uses glow lures!  We have men and women of all ages that use my light! It is widely used by professional fishing guides and fishing enthusiasts alike.

 

What do you enjoy most about what you do?

I love seeing their expression when they get to actually use my light and come to the show to tell me their experience! I have been fishing since I was a kid and it’s cool to see how far my invention has come! I like making people happy, simple as that!

 

What is your favorite hunting or fishing memory?

 I go up to Lake of the Woods every year with my fishing buddy and daughter Chelsea and that’s always my favorite time of year.
 

 

Contact Info:

Website: lurelightning.com
Facebook: Lure Lightning
 

Comments from Wisconsin Outdoor Pursuits:

I am also a big fan of glow jigs and when I came across the Lure Lightning I knew I needed to share it with all of you!  After using the light on my phone to charge my lures in the past, I will definitely be ordering one for myself! 

 

This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at:   steve@wioutdoorpursuits.com.    I hope you enjoy learning more about these great companies!