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By Steve Wall

How did you start the company?

We started by making a decal for a friend as a joke. My wife then figured out how to simplify a photo so that it could be made into a vinyl decal. I said, We should do a ‘your trophy vinyl decal’ by converting people’s trophy photos.  I reached out to a friend and asked him if he could send me a picture of his trophy from last year. We converted the photo, made a decal and sent it to him. He liked it so much we thought hmm, we may be on to something. From there we made a few more for friends and due to the positive feedback, we decided to form it into a business.

Buck Chasers


What do your customers say about your products?

They love how unique of an idea it is. They love the idea of being able to show off their trophy wherever they drive. Plus, they know their decal is one of a kind!


What are your most popular products and who is your target audience?

Our most popular product is the Custom Vinyl Decals.  We are targeting the avid hunter!

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What do you enjoy most about what you do?

The reaction people have when they see the finished product is the most enjoyable part for us.  The creative process and being able to see a photo transformed into the finished product is pretty enjoyable too.

What is your favorite hunting or fishing memory?

My favorite memory was taking my friend out deer hunting two years ago, for the first time. He saw a buck , got buck fever and never shot. From then on he has been hooked. 



Contact Info:

Website: www.mytrophyvinyl.com
Facebook: My Trophy Vinyl
 Twitter: @MyTrophyVinyl
Instagram: @mytrophyvinyl
bear with dad

Comments from Wisconsin Outdoor Pursuits:

My Trophy Vinyl is a very cool and unique idea! I love it!  I love the way that my decal turned out of my first bear with my dad in the picture with me!  If you are looking for a unique way to display a picture of your next harvest, please be sure to consider My Trophy Vinyl!


 This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at: steve@wioutdoorpursuits.com.  I hope you enjoy learning more about these great companies!

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By: Steve Wall

How did you start your outfitting business?

We started our outfitting business out of pure enjoyment for setting up other hunters on successful outings. By successful I do not mean just killing an animal. We pride ourselves in providing our hunters with the total experience from A to Z.

Where do you guide and for what species?

We guide for black bear in Wisconsin zones A,B,C and D. Our whitetail hunts are in Wisconsin, Michigan and Arkansas. Also, we offer hog hunting as a bonus with our Arkansas hunt package.

Snowbelt Hunting Shack

What is the availability / cost of a license?

Class A bear licenses are drawn on a preference point system. Deadline for applying annually is December 10. Whitetail in all 3 states we hunt offer tags purchased over the counter.

What are your success rates and what does the trip all include?

Our success rate on bear had been 100% for 4 years running until this past year. The weather during the opening week was horrible with high winds and rain and kept the wildlife movement to a minimum. In spite of the weather, our hunters did harvest some nice bears. Our whitetail hunts are very successful, with archery season being the most popular.


What type of gear / clothing do you recommend bringing?

Bear season is usually quite warm so light clothing is recommended. The weather along Lake Superior where we hunt can change fast so we tell our hunters to pack their long underwear and rain gear as well. Early September in the north means mosquitoes, so a bug head net is a must! Most of our hunters book in October thru mid November for whitetail archery hunts. We always tell the guys to watch the weather channel closely leading up to their arrival and be prepared for a mixed bag of weather. Lake Superior is very close to where we hunt and the big lake affects the area weather tremendously.

What do your clients say about you?

Our return rate of hunters that have booked with us the previous year is extremely high and that in itself tells you how we run our operation and how much fun our guys had with us.

What do you enjoy most about outfitting?

I absolutely love the scouting and setting up stands, etc. We are extremely diligent about making sure we put in the maximum amount of time and effort into set up to allow our clients a stress free enjoyable hunt. This makes for some awesome stories at our log cabin bar every evening after the hunt.

Snowbelt Crew

What is your favorite hunting / fishing memory?

Just about every one of my favorite hunting memories does not include me killing an animal. Sitting with my daughter when she killed her first deer is #1. Also, there has been many great memories that involve friends, family, a campfire or the warm wood stove in the cabin after a long cold days hunt and the camaraderie associated with that.

Contact Info:

Website: snowbeltcustomoutfitters.com
Facebook: Snowbelt Custom Outfitters



Steve Bear

My dad and I have personally hunted with Snowbelt Custom Outfitters and we can’t wait to go back!!

Doughty Enterprises Banner

By Steve Wall

How did you start the company?

Doughty Enterprises originally began with my father. He has been a life long firearms enthusiast and hunter. He spent time in the Army during Vietnam, next as a Sheriffs Deputy, then custom leather holster maker. The entire time he consistently maintained the practice of casting and reloading lead bullets. This brought him to procuring mills and lathes to make his own bullet molds for cast bullets. The machining process and experience eventually lead to the founding of Doughty Enterprises, where he was manufacturing cast bullet sizing dies and Model 94 Take Down kits. I began learning the machining process from my father towards the end of my military career. My father and I began to set up a plan to transition the business over to me upon my departure from the Army and for his retirement. Once I got out I officially started M. Doughty Enterprises and moved to a new location. Currently we are still organizing and working out the problems with setting up equipment in a new location. Additionally, we are modifying and adding equipment for increased production and efficiency based off lessons learned while at my fathers shop. While my father is officially retired, I am lucky to have him visit the shop twice a week to teach me about both machining and firearms.

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What do your customers say about your products?

From the feedback we’ve recieved from customers they are very pleased with our products. The quality of tolerance and overall finish of our product being the highlights. I’m a small one man shop so quality is an asset I have in abundance over speed of manufacturing. With this customers have been pleased with the quality and consideration given to each product order and I hope to continue that trend.


What are your most popular products and who is your target audience?

Up until recently the most popular product has been the custom cast bullet sizing dies. With my father we were striving to achieve a tolerance of +/- .0003″ for a perfect hole. A very time consuming process with our equipment but the results were extremely popular especially amongst the competition air gunner crowd.  Recently though we have introduced Chill Shots, a solid stainless steel “bullet” meant to replace ice in your drink. It is popular among whiskey enthusiast because the Chill Shot doesn’t water down the beverage as it warms up. There are many types of chillers available but the Chill Shots popularity comes from our ability to make a product realistically similar to an actual cartridge such as a 30-30 Winchester. Our customers are really enjoying that they can enjoy their favorite beverage which is chilled by their favorite cartridge.


Our target audience is firearms and outdoors enthusiast. The Chill Shot though, can be enjoyed by movie lovers, history lovers, or anyone that has a cartridge which stands out or represents something special to them. As long as individuals are looking for a quality hand finished product to keep their drinks chilled, then we hope to meet their needs.


What do you enjoy most about what you do?

When I was contemplating leaving the Army to start a new career there was much discussion with my family to include my wife and two boys. During these conversations I came to conclusion that the most important aspect of my life was raising my two boys. This is what lead me to start a small business. As a small business owner I can now ensure that I have time for raising my boys properly. I now have the freedom to always make time for them. With this freedom I can guide them to the outdoors, hunting and fishing, and growing into the young men of the future. While a great product is number one priority for my business list, having time for my children is top priority overall and will always remain there.


What is your favorite hunting or fishing memory?

There are so many great memories that it is hard to pick a single one. I’m sure this is a common problem amongst all outdoorsman. I think I can narrow it down though. I would say my most memorable moment was when my oldest son caught a large rainbow trout on his Spiderman fishing pole. He was only 5 years old if I recall. He was using a shiny silver lure that my father had in his tackle. It was such a fun moment because he made the cast all on his own to follow with reeling the lure back in. When the fish struck he was so surprised. We told him to pop the rod and set the lure. He did a great job to which he followed up by reeling the fish in! He caught the first fish, the largest fish, and the best fish of the day. That night he ate the entire fish. To this day he loves fishing and he loves eating his catch even more.


Contact Info: doughty enterprises

Facebook: Stoney
Twitter: @Stoney_06
Instagram: @Stoney_06

Comments from Wisconsin Outdoor Pursuits:

M Doughty Enterprises definitely has their priorities in the right place when it comes to work/life balance!  Having a young family myself, I admire his dedication to spending time with his children and raising them in the outdoors!  You can definitely tell that he has a passion for his work and that comes out in the desire for very tight tolerances. I am definitely looking forward to a nice drink in the near future with some Chill Shots!


 This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at: steve@wioutdoorpursuits.com.  I hope you enjoy learning more about these great companies!