Be the Tree

By Steve Wall

How did you start the company?

Be the Tree came about in 2014 after I had begun experimenting with different natural scents. Some friends had made comments that I should make a common scent to use in all hunting scenarios. After we had a few final scent formulas, we started testing. I would not allow this product to be just another gimmick to make money. After extensive behavioral testing with excellent results, we had decided to do first person single subject testing. Basically putting a hunter into a real life scenario. The results ended with multiple deer going about their everyday rigors without any intentions of us being thereat as close as 5 feet for several minutes. Thus Be The Tree llc. was born.

What do your customers say about your products?

As any hunter knows, new products are always looked at with a dash of skepticism. When the real magic happens, is when our customers get the products in their hands for the first time. They immediately understand by smelling it that this will be their secret weapon. From then on they vow their lifelong loyalty to our product. They finally feel a comfort knowing that a wind direction isn’t an issue.

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What are your most popular products and who is your target audience?

 Our most popular products are our Cover Scent Field Spray and Refill, Shower gel, rechargeable Scent wafers and Lotion.

Our targeted focus is to any outdoor enthusiast. Man, woman or child, whether they hunt, fish camp or just love watching wildlife, we want to reach out to them all.

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What do you enjoy most about what you do?

The biggest joy of all of this to me is the mass outpouring of people who our product has helped to make a memory, from the beginner shooting their first game animal or the advanced hunter securing that trophy of a lifetime. 

What is your favorite hunting or fishing memory?

My favorite memory would be when I was 12 years old and was able to shoot my first deer with a rifle my father had used to hunt before it was passed on to me.

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Contact Info:

Website: www.bethetreellc.com
Facebook: Be the Tree
 Twitter: @bethetreellc

Comments from Wisconsin Outdoor Pursuits:

Scent control and scent elimination is one of the most important factors that we can try to control in our pursuit for wild animals.  Anything that we can do to put the odds in our favor is definitely worth it!  Make sure you head over and check out the full product line from Be The Tree!

 

 This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at: steve@wioutdoorpursuits.com.  I hope you enjoy learning more about these great companies!

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By Steve Wall

How did you start the company?

I started Mike’s Turkey Talkers through my passion and love for the outdoors and turkey hunting. I really hate the off season when we are not able to hunt and I wanted to stay in the outdoors all year long so to speak.  Little did I know a turkey hunting seminar was the final piece of the puzzle. Later on I created Mikes Turkey Talkers. At the seminar they were showing all these production strikers and potcalls and I was interested in carving them. When I left I said I can carve those and so I did.  I started carving strikers only by knife. I didn’t use power tools for the first 2 years. I started Mikes Turkey Talkers with a cell phone and a knife in a 2 bedroom apartment. Rough but I did it, I started up a Facebook page and eventually started to sell them and soon made a huge impact. Two years into call making I entered the NWTF grand nationals in Nashville.  The first time ever showing or competeting in any event and I took a 6th place medal. It’s the largest event of its kind in the world.  Since then my business has grown and I have come up with a few of my own designs of strikers.  I am now into a workshop with all the tools I need. Fully equipped, I now offer lathe/turned strikers and yes I still hand carve some.  I try to do both on every striker. I will be competing again next year at the nationals.  To date, I have carved and turned over 500 strikers. I also offer personalized strikers.  I also created a split tip striker.  I do a few hand carved spurs that I incorporate into the call as well as wild turkey leg bands. I do a few potcalls as wellI even started doing crotchet hooks for the lady’s!

What do your customers say about your products?

 “By far the best sounding striker that I have in my arsenal. The yelps and purrs are so sweet sounding I know the gobblers will not be able to resist.”

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What are your most popular products?

Turkey Strikers

Who is your target audience?

My business targets turkey hunters and a few call collectors.  My business is based on a lot of repeat customers. I don’t advertise except on my Facebook page and my customers come first as I offer a 100% money back guarantee if not satisfied.  I’ve never had to refund anyone there nineteen though.

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What do you enjoy most about what you do?

I enjoy the success I bring to my customers the most and it keeps me in the outdoors.  As I always say, you will never here me brag about my strikers, I just let the strikers do the talking. I have machines, but I still do a lot of my work by hand.  I hand sand, polish and burnish my strikers. I can spend anywhere from 6 to 12 hours on a striker depending on wood type and if it’s all carved or turned. It’s not money that drives this business, it’s my passion and love of turkey hunting.  My payment is getting success photos of customers using my calls to make great turkey hunting memories!

What is your favorite hunting or fishing memory?

My best hunting memories  started 5 years ago when I introduced my son Hunter into hunting deer and turkeys.  It’s not just one favorite, they are all my favorite!  To date I’ve shared 5 years of hunting with my son. He has taken five deer and 3 turkeys all in only a total of 16 hours of actual hunting, tie-in 35 years in the outdoors the last five years are the best!

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Contact Info:

Facebook: Mike’s Turkey Talkers
Email: mikesturkeytalkers@yahoo.com
Phone: 1-507-312-4418

 

 

Comments from Wisconsin Outdoor Pursuits:

Spring turkey season is just around the corner! You can never have to many options when that stubborn Tom hangs up just out of range! These are some awesome looking strikers!   Head over and check out Mike’s Facebook page and contact him about getting your own striker!

 

 

 This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at: steve@wioutdoorpursuits.com.  I hope you enjoy learning more about these great companies!

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The Wisconsin Outdoor Pursuits website has been a fun and rewarding experience for me.  It has also given me the opportunity to gain new friendships within the outdoor industry and share my passion for the outdoors.  I recently had the opportunity to share that passion with a much larger audience in an interview for the Whitetail Rendezvous podcast!

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This was a very fun experience for me.  I am definitely not the best with my words (A few to many ums and  “you know what I mean”!!), but I had a great time talking hunting and sharing stories with Bruce Hutcheon and the Whitetail Rendezvous audience!  I would love for you to take a listen to the interview and let me know what you think!

In the interview I was asked what one of my favorite posts on Wisconsin Outdoor Pursuits has been.  I responded with my post Buck of a Lifetime: My first buck.  So if you would like to hear me tell the story of the hunt head over and take a listen to the interview!

 

Here is a link to the Whitetail Rendezvous website where you can listen to the interview:

Steve Wall Whitetail Rendezvous Interview

You can also listen to the interview on your mobile device through ITunes or Stitcher:

Steve Wall Whitetail Rendezvous Interview – Itunes

Steve Wall Whitetail Rendezvous Interview – Stitcher

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By Steve Wall

How did you start the company?

I came up with the idea for BoneView during a late season Wisconsin bow hunt in 2014.  It was late December, a fair amount of snow blanketed the ground and a cold wind had been blowing for a number of days.  It was clear the deer were only moving to feed, and the limited food sources on our farm near Strum WI were covered with track.  We have 3 main food sources and I had positioned a trail cam and tree stand over each food source.  As I left my truck, my mind was torn on which stand to hunt.  The prevailing west wind was great for any of the 3 stands.  The information I really wanted was on those trail cameras, but I had no way to access it in the field.  I decided to hunt the furthest of the three stands, so I could collect the SD cards from the other two cameras on my way in or out and then check the cards when I returned home later that evening.  I ended up pulling all three SD cards on my way into the stand.  I then sat for the next 3 hours wondering what was on those cards in my pocket – Had I picked the most active stand? Was the big guy we had seen before gun season still on his feet? Were any bucks moving during daylight hours?  It was then I decided there had to be a way to view SD cards on the smartphone I always carried with me.  After a few months of research and product development I had a working prototype.  I then called on a good friend, Steve, to help me get started on marketing and sales.  Steve was the leader in getting initial sales, refining the product offering and developing marketing material, packaging and web presence for the product.  Together we have brought BoneView to thousands of happy hunters all over the country.

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What do your customers say about your products?

 Our customers are our best sales people.  We get phone calls and emails from people each day thanking us for a convenient, useful and value priced product.  It’s really motivating to hear that we are making a difference in the way people hunt and the gear that they carry with them.  In addition, our customers have done a great job of spreading the word on our products and the vast majority of our sales come from friend and family referrals. Hunters in general like to have the latest new products and gear and they especially like to show it off at deer camp! 

What are your most popular products and who is your target audience?

 The BoneView device for IPhone and Android are very popular. Our target audience is any hunter with a trail camera and a smartphone – plain and simple.

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What do you enjoy most about what you do?

 Steve and I are both outdoorsmen at heart.  We love being able to work in an industry that we are passionate about and we love connecting with our customers who share the same passion.

What is your favorite hunting or fishing memory?

My favorite hunting memory came from our same family farm in Strum WI that I talked about earlier.  It was the second day of gun season and I was in my tower stand.  My dad was positioned in a tree stand on the opposite side of our farm, maybe 500 yards to the east of me.  There is a large ridge that runs east/west on our farm and we were each hunting opposites ends of that ridge.  At lunch, my plan was to walk the ridge all the way to my dad’s stand and then we would go back to the farmhouse together to get lunch and watch a bit of the Packer game.  I had only walked 50 yards down the ridge when I came across a blood trail in the snow.  It was obvious a deer had been shot either earlier that morning or the day before on a neighboring property and then come onto our farm.  I used my walkie-talkie (this was before cell phones) to tell my dad that I was on a blood trail and to watch for any wounded deer coming his way.  I walked about another hundred yards before hearing my dad’s gun fire.  He radioed me the words “come quick” and the excitement in his voice was overwhelming! I ran the rest of the ridge and arrived at my dads stand.  He was only 15 feet away from his stand and was kneeling next to what is still the largest deer he has ever shot, a perfect 10 point measuring 163″.  We hugged each other and spent some time re-living the hunt.  It was great to see the happiness and excitement in my old man.  The deer had been wounded by a hunter the day before in the front leg and I am glad we had the opportunity to humanely harvest it before the coyotes did.  In addition, we still give my dad a hard time about only being able to shoot big deer if they are on three legs!

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Contact Info:

Website: www.boneview.com
Facebook: Boneview
Amazon: Boneview

 BoneView has offered a discount to Wisconsin Outdoor Pursuits followers!!! Use the following code | WOPBONEVIEW10 | at the checkout and receive 10% off of your order and free shipping!! (Note: This code is only valid on the Boneview website and not the Amazon store.)

Comments from Wisconsin Outdoor Pursuits:

Almost everyone these days has a smartphone in their pocket.  Have you ever headed out to the woods and pulled a card out of one of your cameras, then sat in your stand all afternoon wondering what is on the card?  Well now you can view those pictures on you phone!  I know that their are similar products out there, but I feel that the Bonview is at a really great price point.  At this point, there are not a lot of options for Apple devices so I was very excited to see that there was indeed an Apple version of the Boneview!  I will definately be picking up a Boneview for my Iphone very soon!

 

 This is a segment to showcase and share a little more information about some great companies!  If you know of a company that would be a great fit for this segment please email me at: steve@wioutdoorpursuits.com.  I hope you enjoy learning more about these great companies!